Viacom 18
A magical tale of love, passion and revenge, COLORS launches ‘Chandrakanta’
Posted on June 19th, 2017
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~ Chandrakanta to replace Naagin 2; show to premiere on 24th June 2017, every Saturday and Sunday at 8:00 PM on COLORS ~

Mumbai, 14th June 2017: As viewers prepare to bid adieu to the unprecedented leader on Indian television, Naagin 2, COLORS is all set to launch a fantastical tale of love and revenge portrayed against the backdrop of magic and mysticism, Chandrakanta. Promising to be a visual treat and every fantasy lover’s delight, Chandrakanta will showcase an epic power struggle between two rival Aiyaar kingdoms, Vijaygarh and Suryagarh. Putting the spotlight on the conflicting yet fervid relationship between princess Chandrakanta (Madhurima Tuli) and prince Veer (Vishal Aditya Singh), the show is laden with myths, legends and magic. Chandrakanta, produced by Ekta Kapoor’s Balaji Telefilms, will mystify audiences starting 24th June 2017, every Saturday and Sunday at 8:00 PM on COLORS.

Commenting on the launch of the show, Raj Nayak, COO – Viacom18 said, “For two back-to-back seasons Naagin has enjoyed the status of being a favorite of the viewers. It’s their confidence in our content that has allowed us to explore this genre further. The recent success of costume dramas and fantasy offerings not only on television but also in films is a testimony that our viewers have evolved, and is willing to explore different narratives. We are thrilled to collaborate with Ekta Kapoor’s creative intellect yet again to showcase a unique rendition of a story which, though has been narrated before, leaves a lot of scope for creating a cohesive viewing experience.

Chandrakanta narrates the tale of Vijaygarh’s lost princess who lost her family and kingdom to a power war waged by Naugarh’s evil Queen Iravati (Urvashi Dholakia). While many believed the family to be wiped out, an infant Chandrakanta was found in a river by a simple and loving aiyaar fishing couple in Suryagarh. Her true identity lost in the war, Chandrakanta grows up to be a strong warrior-like woman, whose focus and strong determination are unparalleled. But, her real journey starts when she crosses paths with Queen Iravati’s son, Prince Veerendra Singh, who finds himself enamored by Chandrakanta’s entrancing beauty and falls hopelessly in love with her when he comes to battle Suryagarh’s Prince Shivdutt (Shaad Randhawa).

Speaking about the new fiction offering, Manisha Sharma, Programming Head – COLORS said, “As a channel, we are committed to bringing viewers a variety of entertainment – be it Naagin, now Chandrakanta or the upcoming Mahakaali that makes for edgy yet pacier story telling as compared to the daily fiction dramas. The success of Naagin tells us that viewers still have a huge appetite for this genre and with Chandrakanta, we are scaling up every aspect of the show and making it as spectacular and thrilling as ever. True to the ethos of the channel that offers differentiated content, be it weekdays or on the weekend – we hope that this enchanting story will be enjoyed by the audiences as much as Naagin was.”

Chandrakanta-inside

Spread across a sprawling 32,000 square feet, Chandrakanta’s sets, designed by National Award winning Art Director Chandravadan More, highlight regality and opulence of the magical realms. Three distinct zones, Queen Iravati’s darbar in Vijaygarh, Prince Shivdutt’s darbar in Suryagarh, and Chandrakanta’s foster parents’ fisherman’s shack, have been authentically created to form the perfect setting for Chandrakanta and Veerendra’s love saga. Intricately designed costumes, by Sameera Ahmad, offer a kaleidoscope of vibrant colours which add a dimension to the complexity of the monolithic and prodigious backdrop.

Chandrakanta-inside-2

Said Producer Ekta Kapoor from Balaji Telefilms at the launch, “Chandrakanta is a very special show for us and it has very big shoes to fill. That said, we were filled with excitement over the prospect of creating this show. The plot is gritty, complex, passionate and is laced with top class VFX which will transport the viewers into alternate reality. We hope that Naagin’s ardent viewers and voracious fantasy-fiction aficionados enjoy watching Chandrakanta and support this mammoth venture.”

Along with Madhurima Tuli, Vishal Aditya Singh, Urvashi Dholakia and Shaad Randhawa, Chandrakanta will feature an ensemble cast including actors Shilpa Sakhlani as Queen Ratnaprabha (Chandrakanta’s birth mother), Sandeep Ranjora as King Jai Singh (Chandrakanta’s birth father), Prerna Wanvari as Vishaka (Chandrakanta’s aunt), Nirmal Soni as Djinn (Chandrakanta’s best friend), Shruti Golap as Ruchi (Chandrakanta’s adoptive aiyaar mother), Sayyad Mohammad Iqbal as Bheema (Chandrakanta’s adoptive aiyaar father), Purvi Mundada as Champa (Veerendra’s best friend), Amit Sinha as Kroor Singh (Shivdutt’s confidante) and many more.

To promote Chandrakanta and bring this fantastical folklore directly to audiences, COLORS has devised an integrated 360-degree marketing campaign encapsulating different mediums including print, television, radio, OOH, and ATL and BTL activations. The channel has also designed an extensive digital campaign including #ChandrakantaKiDuniya – a 360-degree video of Chandrakanta’s magical world, #MyMagicalLoveStory – a viewer engagement initiative asking viewers to share their respective love stories in micro-fiction format, a fan e-book and Facebook canvas, and a mix of 3D GIF images, video bytes and behind-the-scenes sneak peek posts.

Get ready to embark on a mystical journey with Chandrakanta, starting 24th June 2017, every Saturday and Sunday at 8:00 PM on COLORS

About COLORS:
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Thapki…Pyaar Ki, Bhaag Bakool Bhaag, Savitri Devi College and Hospital, Devanshi, Sasural Simar Ka, Shakti…Astitva Ke Ehsaas Kii, Udann, Ek Shringar…Swabhimaan, Karamphal Data SHANI, Kasam…Tere Pyaar Ki, Dil Se Dil Tak, Naagin 2, Chhote Miyan Dhaakad, India Banega Manch, Khatron Ke Khiladi, Bigg Boss, Chandrakanta and Mahaakali amongst others.

About VIACOM18:
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on air, online, on ground, in shop and through its cinema.

For more information, please contact:

COLORS
Vishesh Verma | 09819333317
Vishesh.Verma@viacom18.com

Swapna Wazalwar | 07045503319
Swapna.Wazalwar@bm.com

Genesis Burson-Marsteller
Rafat Shaikh | 09833232215
Rafat.Shaikh@viacom18.com

Marina Crasto | 07506046769
Marina.Crasto@bm.com