Viacom18 Media Pvt. Ltd.

About Viacom 18 Media Pvt. Ltd

Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world's leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) and the Network18 Group, (one of India's leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India's leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV, the fastest growing kids channel - Nick, India's only International Music & Lifestyle channel - Vh1 , Studio18, a new-age motion picture brand that produces, acquires and distributes Hindi films and the recently launched Hindi General Entertainment channel - COLORS. This apart, Viacom18 also runs Viacom's consumer products business in India. Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers. For more information on Viacom18, Viacom or Network18, log on to www.viacom18.com, www.viacom.com and www.network18online.com respectively.

'MTV, India’s leading multimedia youth platform, caters to the interests and passions of 15-34 year olds, offering them music and non music programming (Bollywood, fashion & style, fiction, reality series and non –stop humor )in MTV Ishtyle. MTV is distributed to 34.35 mn households in India. The MTV VJ’s are known for their witty humor, their awesome sense of style and their penchant for the unpredictably cool. MTV India is now part of Viacom – 18, a 50 – 50 joint venture between Viacom & Network TV 18. Since its launch in 1996, the channel has been felicitated at various national as well as International platforms for its unique humor and unmatched creativity. MTV is the ultimate destination for advertisers to reach out to the Indian youth with its path breaking properties (MTV Fully Faltoo Films, Vodafone MTV Splitsvilla, Intel Centrino MTV On The Job, Mirinda MTV Kickass Mornings, Style Awards, Pepsi MTV Youth Icon and MTV Hero Honda Roadies, among others) that have created unparalleled loyalty amongst the viewers. With almost 600 thousand hyperactive users, www.mtvindia.com continues to be the most popular youth hangout online.

NICK, India's leading kids channel and a part of Viacom 18 Media Pvt Ltd, reaches over 29 million households in the country. Nick is distributed to 29.69 mn households in India. It is a 24-hour pay channel in Hindi, with the option of an English audio feed on DTH. With an approach that puts 'kids first', Nick takes pride in encouraging kids to be themselves - funny, messy and free-spirited. Nick has today become the preferred comedy destination for kids in India, with shows like SpongeBob SquarePants, Ninja Hattori, Perman, Maruko Chan and Little Krishna amongst many others. Believing that 'education' and 'entertainment' go hand-in-hand at a young age, Nick offers 'edu-taining' shows like Dora The Explorer, Go Diego Go and Meteor & The Mighty Monster Trucks amongst others in its pre-school block - Nick Jr. Given its 'award-winning', 'well-researched' and 'safe' shows, it's no surprise that Nick enjoys equal support from the parents as well. Outside India, Nickelodeon, (as it is known internationally), is the world's number-one entertainment brand dedicated to kids and is viewed in more than 202.3 million households in 170 territories across the world including countries in Africa, Asia and the Pacific Rim, Latin America, Europe, CIS/Baltic Republics and the US, making it the most widely distributed television channel in the world.

‘‘COLORS’’ is Viacom18’s (a 50/50 joint venture operation in India between Viacom Inc. and the Network18 Group) flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, ‘COLORS’ launched on 21st July 2008 and offers an entire spectrum of emotions to its viewers. Colors is distributed to 41.18mn households in India. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Rahe Tera Aashirwaad, Bandhan Saath Janmon Ka, Jai Shri Krishna, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Jeevan Saatthi , Is Des Na Aana Laado, Mere Ghar Aye Ek Nani Pari, Fear Factor Khatron Ke Khiladi Level 2, India’s Got Talent and Bigg Boss Season 3 amongst others.

Vh1 is India’s only 24-hour International Music and Lifestyle channel, providing music buffs with their daily dose of international music, pop culture and celebrity lifestyle. Launched in January 2005, the channel today reaches over 23.53 million households across India and is growing rapidly to reach many more. Vh1 has brought the best international music to India, coupled with the biggest stars, the juiciest stories and the latest in celebrities’ lives. With an exhaustive music library spanning over 30 years and genres like flower power, punk, rock, reggae, hip hop, pop and many more, Vh1 customizes its music and program mix to appeal to Indian tastes. Globally, Vh1 is available across 148 million households in over 124 countries/territories.

Studio18 is the first studio model based motion picture business in India, with an operation that involves acquisition, production, syndication, marketing and world-wide distribution of full-length feature films. Studio 18 is a new age motion picture company that believes in the growth potential of the Indian motion picture business. Studio18 has already entered into strategic collaborations with established production houses and content developers within India to co-produce quality films.

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