Viacom 18
COLORS announces its early primetime band starting 5PM
Posted on May 12th, 2017
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~ Launches sitcom ‘Bhaag Bakool Bhaag’ and hospital drama, ‘Savitri Devi College and Hospital’ ~

Mumbai, 11th May 2017: Narrating stories that evoke a multitude of emotions, India’s leading Hindi General Entertainment Channel, COLORS, is extending its programming to an early evening band starting 5pm onwards. Offering viewers diverse entertainment,  the channel will be adding two new genres to its mix – Bhaag Bakool Bhaag and Savitri Devi College and Hospital. While Bhaag Bakool Bhaag, produced by Edit II Productions, will be a light-hearted sitcom highlighting the various dilemmas faced by the lead protagonist, Bakool after getting married to two women, Savitri Devi College and Hospital, produced by Rashmi Sharma Telefilms Ltd, tells the story of a young medical intern, Saachi Mishra who strives to fulfil her mother’s dreams while unwittingly furthering her hidden motives. The extended entertainment extravaganza begins on 15th May, 2017 with Bhaag Bakool Bhaag to air every Monday to Friday at 5:30 PM and Savitri Devi College and Hospital to air as an hour-long show every Monday to Friday at 6:00 PM. Thapki Pyaar Ki will move to the 5PM time band.

Commenting on the launch of the two shows, Manisha Sharma, Programming HeadCOLORS said, “Bhag Bakool Bhag and Savitri Devi College and Hospital are the two new shows which will continue to increase the width of variety entertainment for the viewers on COLORS. Bakool is an out an out comedy and we all need a dash of comedy in our lives apart from serious soaps. Savitri Devi… is a drama set against the backdrop of a hospital and is aspirational in nature. Both concepts are new if one looks at the offerings across the Hindi entertainment space currently and form a nice new mix in our current bouquet of shows. We really hope that the viewers enjoy the etched out characters and storyline.”

Bhaag Bakool Bhaag is a slice of life sitcom highlighting the plight of a Gujarati man, Bakool Vasavda (Jay Soni) who is torn between his two wives Jigna (Shruti Rawat) and Sheena (Hiba Nawab). Adding more hilarity to Bakool’s over-complicated life of keeping both his wives separate and happy, are his overdramatic mother Kokilaben (Purvi Vyas) and his best friend-cum-confidant Harishankar Upadhyay aka Harry (Hardik Sangani). Both wives have drastically different personalities, with Jigna being more traditional while Tina has a modern outlook towards life. It is this disparity which often puts Bakool in catch-22 situations that make for many laughter-inducing moments, promising to make Bhaag Bakool Bhaag a complete family entertainer.

Commenting on the show, producer Sanjay Kohli from Edit II Productions said, “Over the past two decades, we at Edit II have  built our expertise in creating  endearing awardwinning comic content; Bhaag Bakool Bhaag explores this genre further by delving into the dilemmas of a simple man who, by the twist of fate, finds himself married to two contrasting women. Making viewers laugh is quite a difficult task, making the entire production process for Bhaag Bakool Bhaag a tough proposition. This is our first association with COLORS and the support we have received from the channel gives us confidence that we have a winner on our hands.”

Savitri Devi College and Hospital traces the journey of a young medical intern Saachi Mishra (Swardha Thigale) who aims to fulfil her mother Jaya’s (Shilpa Shirodkar) dream of becoming a doctor. As she forays into medicine, Saachi will encounter various people who will add complications to her life, the toughest being Dr. Anand Malhotra (Mohan Kapur), the hospital’s head and a leading cardiac surgeon. As the story unfolds, every character’s hidden motives will come to the fore, stringing their lives together in many unexplainable ways. Along with Mohan Kapur, Shilpa Shirodkar and Swardha Thigale, Savitri Devi College and Hospital will feature an ensemble cast including actors Neha Bagga (Pragya, fellow intern), Varun Kapoor (Veer, fellow intern), Vikram Sakhalkar (Saachi’s mentor Dr. Kabir), Jignesh Joshi (Dr. Malhotra’s brother Dr. Bharat), Kishwer Merchant (Aunt), and many more.

Speaking about the show, producer Rashmi Sharma from Rashmi Sharma Telefilms Ltd said, “Savitri Devi College and Hospital is our attempt at narrating a different kind of story which speaks not only of interpersonal relationships but also the many motives that drive human beings on a whole. Given that it’s an hour-long show, we are shooting it on a very large scale to ensure that the authenticity of its backdrop is maintained at all times. Savitri Devi College and Hospital also marks our fourth venture with COLORS following grand successes like Sasural Simar Ka, Shakti…Astitva Ke Ehsaas Kii and Swaragini. We hope to keep the trend going and deliver another blockbuster!”

To promote both, Bhaag Bakool Bhaag and Savitri Devi College and Hospital, COLORS has devised an extensive 360-degree integrated marketing campaign incorporating different mediums and touchpoints. The channel will also be promoting both shows across digital and social media platforms to generate positive conversations amongst the target audience.

So get ready for a double dose of fun and entertainment every Monday to Friday starting 15th May 2017 as Bhaag Bakool Bhaag airs at 5:30PM, and

Savitri Devi College and Hospital airs at 6PM only on COLORS! 

About COLORS:
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Thapki…Pyaar Ki, Devanshi, Sasural Simar Ka, Shakti…Astitva Ke Ehsaas Kii, Udann, Karmphal Data SHANI, Ek Shringaar…Swabhimaan, Kasam…Tere Pyaar Ki, Bigg Boss, Naagin 2, Dil Se Dil Tak, Chhote Miyan Dhaakad, Bhaag Bakool Bhaag, Savitri Devi College and Hospital, India Banega Manch, Golden Petal Awards, Chandrakanta and Rising Star amongst others.

About VIACOM18:
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on-air, online, on ground, in shop and through its cinema.

For more information, please contact:

COLORS Genesis Burson-Marsteller
Prerna Gulati | 09920304305
Prerna.Gulati@viacom18.com

Rafat Shaikh | 09833232215
Rafat.Shaikh@viacom18.com

Swapna Wazalwar | 07045503319
Swapna.Wazalwar@bm.com

Marina Crasto | 7506046769
Marina.Crasto@bm.com