MTV has always been at the forefront of creating content that is edgy and that appeals to its core demographic - the youth. A trendsetter when it comes to television programming, MTV is known for creating top rated format shows such as MTV Roadies, MTV Splitsvilla, Coke Studio@MTV, MTV Unplugged and fiction series such as MTV Kaisi Yeh Yaariaan and MTV Warrior High.
There’s a digital revolution brewing and MTV is leading it. MTV Digital has been a pioneer in the space of branded content for the web with exciting shows such as Nano Drive with MTV, CEAT MTV Chase The Monsoon, MTV Rex Talk and fiction shows for the web such as MTV Bachelor Pad. Extending its expertise to the mobile space, the brand is also known for creating interesting apps such as MTV Count Your Drinks and MTV Catastrophe.
Today’s impatient youth is always on the lookout for change and innovation in their lives and MTV India caters to their needs with a wide range of programming. Click on the videos below the sample the world of today’s youth.
The young in India are constantly re-inventing themselves, and MTV India believes in always keeping track of that rapidly shifting pulse. MTV Insights Studio spoke to 11k young people in 40+ cities, and we've got a brand new youth study to help you de-code the youth.
Youth today believe in being curious about their lives and curating their own lives, rather than walking a set path. They believe in support and team work, rather than competition; in smart thinking and working, rather than short cuts and cheating.
We're talking about a generation that is going back to some old school values like respect, hard work, and endurance. We're talking about a thinking generation, one that believes in self-analysis, planning and prepping. A generation that believes that being your best self is better than being the world's best.
MTV Curious Minds, our biggest study yet, was presented as a case study at ESOMAR Congress 2014, Nice, France. We'd love to share our findings with you. Sign up at http://www.mtvplay.in/curiousminds/curious-minds-book/ and you will be able to gain full access to the Curious Minds e-book. Should you have any comments or questions, please write to us at firstname.lastname@example.org
Nano Drive with MTV is one-of-a-kind Digital show where travel enthusiasts travel across India every year for 21 days in 4 Tata Nanos across 4 zones of India; North East West & South.
The teams have to survive the day with a mere budget of Rs. 4000 for food, fuel and stay for 4 people in the team. Across 21 days, every day, a full edited video is uploaded and shared on the MTV Networks. The contestants share photographs live from the journey. Points are given to each team based on the number of number of views their videos get, the number of likes, tweets and their social interaction online. At the end of the journey, team with the maximum social interaction (converted to points) wins.
Throughout the 3 seasons, Tata Nano has successfully managed to change its perception as a car comfortable for long road trips.
To know more about it, click here: http://www.mtvindia.com/drive/
MTV is great believer of the power of youth. It is the most followed youth brand in the country and has an iconic status. Over years of catering to youth’s demands in entertainments and setting the trends, MTV also wanted to reach out to its core audiences, who reside in colleges and capture the real and always alive facet of their lives- Campus Life. With same objective in mind MTV Campus Diaries in its second edition, set out to establish a new trend in colleges and become the largest youth college connect media platform across the country.