Viacom 18
Viacom18 partners with Amagi Media Labs to offer geo-targeted advertising solutions for COLORS Kannada and COLORS Marathi
Posted on May 3rd, 2017
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Bangalore, May 2nd, 2017: Amagi Media Labs, India’s largest TV ad-network and global media technology company, has added COLORS Kannada and COLORS Marathi to its expanding bouquet of channels offering geo-targeted advertising solution. This partnership will offer advertisers an opportunity to market region-specific products, communicate regional offers and promotions, and increase the share of voice by targeting markets such as Bangalore and rest of Karnataka, and Mumbai and rest of Maharashtra. With this addition, Amagi’s channel strength has increased to 18 channels across entertainment, news, movies and music genres.

Speaking about the association Bikash Kundu, Senior Vice President- Sales, Regional Channels, Viacom18 said: “Viacom18 believes in always taking the first step forward when it comes to enhancing value for our advertisers as well as the consumer. The partnership with Amagi will enable our national, regional, and new advertisers to reach region specific audience with targeted messaging in a cost-effective manner.”

Baskar Subramanian, Co-Founder, Amagi Media Labs said “We anticipate an incredible scope for growth of geo-targeted TV advertising in the country. Addition of Viacom18 to our portfolio has been yet another important milestone in expanding the market of geo-targeting on National Television Channels. Amagi’s pioneering technology provides reliable, measurable and cost-effective advertising solution to advertisers.”

Other TV channels which are already on the Amagi platform for geo-targeting include Zee, Colors, Times Now, ET Now, Movies Now, Romedy Now, Magicbricks Now, Zoom, Zee Cinema, Zee News, News 18 India, CNBC Awaaz, CNN News 18, IBN Lokmat, NDTV 24X7 and NDTV Profit.

About COLORS Marathi:
COLORS Marathi is a family entertainment channel that mirrors the cultural ethos and spirit of Maharashtra through a range of uniquely differentiated content created to redefine the family viewing experience. Pioneers of the Marathi General Entertainment Genre, COLORS Marathi was launched (in its erstwhile avatar as ETV Marathi) on 9th July 2000 and has many firsts to its credit. The channel was the first to experiment with new homegrown non-fiction formats like Gaurav Maharashtracha, Dholkicha Taalavar, Superfast Comedy Express and Crime Diary that has revolutionized the Marathi Television space. On the fiction front, COLORS Marathi has had a glorious run with landmark shows like Char Divas Sasuche that was a raging success. The success continues with its flagship shows like Kamala, Assa Sasar Surekh Baai and Tu Majha Saangati. Moving towards the next echelon of growth, the channel launched shows like the landmark Ganapati Bappa Morya, Kon Hoeel Marathi Crorepati and Zhunj Marathmoli establishing new standards of scale and grandeur in the history of Marathi Television.

About COLORS Kannada:
COLORS Kannada is a family entertainment channel that thrives to entertain its viewers through distinctive and differentiated content, matching the heritage of the rich Kannada culture with qualitative and innovative programming. Some of our flagship shows have been programmes like Papa Pandu, Silli – Lalli, Mahanavami, Muktha Muktha, Shubhamangala, Dance Karnataka Dance League, Bigg Boss, Super Minute, Indian, Majaa Talkies, Mane Munde Mahalakshmi, Puttagowri Maduve, Lakshmi Baaramma, Charanadaasi, Ashvini Nakshatra, Agni Sakshi, Yashode, and Kulvadhu amongst many others

About Viacom18:
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.

About Amagi:
Amagi is the world’s first targeted advertising solutions company and cloud-based managed broadcast service provider. Amagi also provides targeted advertising solutions to 3,000 brands in India, shaping the future of TV advertising. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operations, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 30 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi is headquartered in Bengaluru with offices in New York City, London, Hong Kong, New Delhi, and Mumbai.

Amagi has been honored with the IBC Innovation Award for Content Delivery in 2015, for their work with AMC Networks International (Sundance Channel Global). Additionally, for their ad-tech solution to NDTV 24×7, and has won the ASBU BroadcastPro Middle East Innovative Project Award. Amagi has also been recognized as the winner in the media and entertainment category by Deloitte Technology Fast 500 Asia Pacific. The brand has also been recognized among India’s top 50 Brands in the country by Industry veterans and advertising and broadcasting fraternity in India.

Media contacts for Viacom18:
Aditi Chada | +919820203492
Aditi.chada@viacom18.com

Chriselle Bayross I +919820052024
cbayross@webershandwick.com

Media Contacts for Amagi:
Rashmi Kochar | +919972303496
rashmi.kochar@amagi.com

Eliza Lobo | +917506599120
eliza.lobo@hkstrategies.com