COLORS Marathi is a family entertainment channel that mirrors the cultural ethos and spirit of Maharashtra through a range of unique differentiated content created to redefine the family viewing experience. Pioneers of the Marathi General Entertainment Genre, COLORS Marathi was launched (in its erstwhile avatar as ETV Marathi) on 9th July 2000 and has many firsts to its credit. The channel was the first to experiment with new home-grown non-fiction formats like Gaurav Maharashtracha, Dholkicha Taalavar, Superfast Comedy Express and Crime Diary that has revolutionized the Marathi Television space. On the fiction front too COLORS Marathi has had a glorious run with landmark shows like Char Divas Sasuche that was a raging success. The success continues with its flagship shows like Tu Majha Saangati, Asa Sasar Surekh Bai, Awaaz etc. Moving towards the next echelon of growth, the channel launched shows like the landmark Ganapati Bappa Moraya, Kon Hoeel Marathi Crorepati and Zhunj Marathmoli establishing new standards of scale and grandeur in Marathi Television history.