Viacom 18
COLORS INFINITY partners with Ketto for PITCH PLEASE!
Posted on June 30th, 2017
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~ COLORS INFINITY and Ketto partner to support six entrepreneurs achieve their business goals ~

National, Tuesday, June 20: Inspired by Shark Tank and the growing Start-Up movement in India, COLORS INFINITY has partnered with Ketto – A popular crowdfunding platform, to support six passionate entrepreneurs raise funds for their start-up initiatives. Being telecast exclusively in India on COLORS INFINITY, Shark Tank is widely considered as an inspiration and guide for aspiring start-up businesses across the globe.

In a bid to push the envelope further, COLORS INFINITY in partnership with Ketto will provide six entrepreneurs a platform to help them reach their business goals through a digital campaign – Pitch Please. COLORS INFINITY has created a series of videos with the selected entrepreneurs that will be published across the Digital network of the channel, enabling them to garner financial support and visibility for their unique business ventures.

Looking forward to the campaign, Sabrina Dsouza, Head of Marketing, English Entertainment at Viacom18 said, “Since inception, COLORS INFNITY has continually been involved in innovative yet meaningful initiatives. The Pitch Please initiative will create a unique platform for six aspiring and zealous businesses to reach their goals, and we’re proud to be associated with Ketto to help these entrepreneurs in their mission.”

The six businesses shortlisted for this unique fundraising initiative ranges a wide variety of products.

Spartan Nutrition

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Established in early 2016 with the sole purpose to give a healthy lifestyle to individuals, Spartan Nutrition is a comprehensive line of powders, bars, tablets, capsules and ready to drink products.

CandySkin

An Indian E-commerce Lingerie brand, founded by Richa Vipan Kalra and Riya Vipan Kalra, that vows to bring luxurious, stylish and sensuous lingerie to the Indian women. CandySkin stands for comfort and luxury at its finest.
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Indie By Mahersoft

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This seamless 3D printing machine is founded by, Mohammed Khorakiwala.

Maher Soft is from the house of Akbarallys and Wockhardt as Khorakiwala combines the engineering and marketing knowledge from his experience at both the organisations to bring this one of its kind technology for consumers.

UrbnFeet

Brainchild and Maiden project of Sagar Gulati and Shivam Garg, the idea of UrbnFeet is to have a Shoe that won’t get wet, won’t get dirty and look good.
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RayBaby

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Created by 3 engineers who are highly qualified baby-sitters for friends and family for the past 10 years, RayBay has the aim to provide a baby monitor that is better than everything else in the market in terms of design and accuracy and functionality. 

Ambee

Ambee is a small, light-weight wearable that includes a HVOC (Highly volatile Organic components) sensor, air quality sensor, CO2 sensor, pedometer, heart pulse rate sensor along with temperature and humidity. This device senses harmful elements in the air and always keeps you connected to your child’s ambience.
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Varun Seth, Founder – Ketto, shared, “Ketto was born out of a belief to enable visionaries achieve their goals and create a change. This association with COLORS INFINITY is a step in that direction, and our combined efforts aims at enabling six entrepreneurs reach their goals, and eventually inspire many more businesses.”

With the combined support and expertise of COLORS INFINITY and Ketto, these six business offerings are all set to take their start-ups to the next level with their progressive and innovative products.

To know more and support these entrepreneurs visit: https://colorsinfinity.ketto.org/

To view the PITCH PLEASE videos, visit;

Facebook: https://www.facebook.com/ColorsInfinity/

Twitter: https://twitter.com/colors_infinity

About COLORS INFINITY:
COLORS INFINITY is Viacom18’s English General Entertainment Channel, under the flagship brand COLORS. Bringing a new horizon to English Entertainment in India, COLORS INFINITY will showcase internationally acclaimed television series spanning genres such as Drama, Superheroes, Comedy, Fantasy, Crime and Thrillers from major studios like Warner Brothers International TV, NBC Universal, Sony Pictures Television, Twentieth Century Fox, Lionsgate, MGM, BBC and Endemol Shine amongst others, and reality shows ranging from Dancing, Cooking, Magic, Singing & other lifestyle interests. The channel is also the host for the biggest global Live Events & Award shows, as well as premium biopics, mini-series Documentaries and much more. COLORS INFINITY aims to appeal to the neo-urban viewer and open up a wider market by breaking the English language barrier. The channel is Available across DTH & Digital cable platforms, the channel will be aired in SD as well as 1080p HD format with Dolby 5.1 Surround Sound.  For more information on COLORS INFINITY, please visit – http://www.colorsinfinity.com/ 

About VIACOM18:
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on air, online, on ground, in shop and through its cinema.

For further information, kindly contact:

Sarfaraz Hussain Salim Merchant | 9930966864
Sarfaraz.Merchant@viacom18.com

Asmita Chattopadhyay | 9833868123
achattopadhyay@webershandwick.com