About us

Viacom18 Consumer Products is a significant player in the ever growing consumer products space with its diverse portfolio. Through various associations, Viacom18 has cut beyond the conventional categories giving the consumers a slice of its brands such as MTV, Vh1, Nickelodeon, Comedy Central along with a growing portfolio of acquired third party brands.

Our mission is to create a unique brand experience across ages by bringing Viacom18’s most favored brands like MTV, Roadies, South Park, COLORS, Nickelodeon, in addition to a growing portfolio of acquired third party brands such as Peppa Pig, Masha and the Bear, PJ Masks- to name a few, to life through innovative and exciting merchandise.

At Viacom18 Consumer Products, we aim to continuously create enchanting products to reach out to infants, kids, tweens, teens and young adults by being a part of their everyday lives.


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At Viacom18, we believe in creating a relationship with our consumers across multiple touch-points. Our Consumer Products business, therefore, works towards bringing alive content and the spirit they embody. Roadies is one of our network’s longest-running shows and has a cult of its own, making it a perfect fit for extending into a lifestyle franchise. After launching Roadies range of apparels, accessories and well-being products, we are happy to bring an out of TV Roadies experience The rugged Roadies environment with its ritualistic activities and striking interiors will bring alive a larger than life essence to the cafés and clubs. To incorporate the feeling of live experiences, the experientials will showcase theme-based insights, entertainment via Roadies inspired events, task zones, and activities, making it a go-to place for Roadies enthusiasts.

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