~Famous Dropouts and Entrepreneurs Sandeep Aggarwal, Alok Kejriwal, Anisha Singh, Raghu Ram and Rajiv Laxman roped in as masters on the show~
~ Starting July 29, Droom.in presents MTV Dropout Pvt. Ltd. Powered by Micromax and Maruti Suzuki, Grooming partner Gillette will air every Saturday at 7 pm on MTV and next day onwards on VOOT ~
MUMBAI, July 25, 2017: MTV, the universe of the young and the creator of cutting edge content is all set to make young entrepreneurial dreams come true with the launch of a unique new reality show Droom.in presents MTV Dropout Pvt. Ltd. Powered by Micromax and Maruti Suzuki, Grooming partner Gillette which will see the birth of the world’s first ever start-up formed on television. Created by Monozygotic and co-developed by MTV and Monozygotic, the show will premiere on July 29 at 7pm only on MTV and next day onwards on VOOT.
Dropout Pvt. Ltd. is a show that will take viewers through the process of identifying and transforming ‘dropouts’ into the ideal start-up team and kick-starting their entrepreneurial journey. It is the birth of a first-of-its’-kind start-up company which is formed following a massive nationwide hunt to find hidden gems; the most brilliant people outside the established management and entrepreneurial system. These mavericks will then be groomed by industry leaders through trials-by-fire where they will have to solve real-world business problems in a short span of time.
Expert businessmen who have excelled in their respective fields, Sandeep Aggarwal, CEO & Founder of Droom.in; Anisha Singh, CEO & Co-founder Mydala.com; Alok Kejriwal, CEO & Co-founder of Games2Win along with the show’s hosts and creators Raghu Ram & Rajiv Laxman, Co-founders, Monozygotic will be a part of esteemed panels identifying and transforming ‘dropouts’ into the dream start-up team to kick-start their entrepreneurial journey.
Speaking about the first season of Dropout Pvt. Ltd., Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18 said, “India is brimming with young untapped energy keen on making ideas come to life and we at MTV, believe that as the largest platform for everything related to the youth, it is our responsibility to recognize, channelize and mobilize this energy by providing the youth with the right tools to make ideas happen. MTV aims at empowering these youngsters by providing them the biggest encouragement in the form of Dropout Pvt. Ltd. to kick start their entrepreneurial dreams. We at MTV realize that the youth today with their ‘go-getter’ attitude is willing to dream big to achieve their goals. We just want to give them the wings to fly.”
Speaking about the show, Raghu Ram, Co-founder of Monozygotic shared, “This exciting new show which revolves around the idea of entrepreneurship will be all about gutsy young minds keen on achieving their dreams. Rajiv and I saw a lot of potential in the idea of the show and we sat down with the MTV team to discuss and finalize the concept. The two of us together have conceptualized the show and will be producing and hosting the show as well. This is India’s first of its kind startup reality show aimed at the youth and we hope to boost the confidence of a lot of youngsters out there as we already have a long-standing connection with the youth of India.”
“In a country like India where blazing one’s own trail is not encouraged too much; MTV is yet again taking a brave step by celebrating those youngsters who choose to go their own way by providing them with the correct platform to give life to their dreams. Through this show that has been conceptualized by Raghu and me, we aim to transform these young people into the ideal entrepreneurs and kick- start their start-up journey. When we were starting out, Raghu and I have had to go through a lot and hence understand the struggle and we both understand the youth very well due to the work we have done with them throughout our careers. It takes a lot to give up on everything and start something of your own and we are here to make this a lot easier for the youth out there,” said Co-founder of Monozygotic, Rajiv Laxman.
Speaking about the show, Sandeep Aggarwal, CEO & Founder of Droom.in shared, “Dropout Pvt. Ltd. is a brilliant concept. This is an amazing platform for young minds who have a knack to start something of their own to be pitted against the biggest real-world business challenges, who must survive to form India’s dream startup team. Entrepreneurship is nothing without risk- taking and taking risks is scary whether you are going for a game of poker or quitting your college to pursue one of your promising business ideas. Entrepreneurship is a real test of once conviction, confidence and courage and the ones who take risks ultimately reach their destination. Dropout Pvt. Ltd. will be a great kick starter for all the risk- takers out there!”
Commenting on the unique concept of the show, Anisha Singh, CEO & Founder of Mydala shared, “It feels exhilarating to be a part of the jury for Dropout Pvt. Ltd, especially after interacting with the kind of people that have walked in through the doors during the audition rounds. Each one had a phenomenal story or idea. It’s great that the Indian youth finally has a large platform to experiment with their ideas and launch their start-up dreams. We are looking for contestants who have the ‘self-starter’ attitude. Love that MTV recognizes that the youth today has bigger dreams and is willing to do what it takes to beat the odds. They are ready to change the status quo to make a difference. It’s time to become bigger than your dreams and MTV is giving you a chance to do it.”
“It’s a different high being one’s own boss and a show like Dropout Pvt. Ltd. will help young minds kickstart their journey towards realizing their dream. Entrepreneurship is not only about being the best at what you do, it’s also about surrounding yourself with people who are smarter and can do a better job. MTV has given the biggest platform to young entrepreneurs to shed all their pretexts and learn how to build a company, not to sell but to keep,” shared Alok Kejriwal, CEO & Co-founder of Games2Win.
Droom.in presents MTV Dropout Pvt. Ltd. Powered by Micromax and Maruti Suzuki, Grooming partner Gillette premieres on Saturday, 29th July 2017 at 7pm only on MTV and next day onwards on VOOT
MTV, world’s premier youth brand, is a dynamic and a vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the millennial generation, music fans and artists. 42 MN fans following MTV across show pages on social media have made it one of the top brands in social influence as well. MTV consumer products are available across 20+ unique categories through strategic brand licensing tie-ups, leading to combined retail sales of 100+ crores present across all key online and off-line channels of distribution. In 2015, MTV also launched its first ever café in the world, FLYP@MTV at New Delhi in India. MTV has a buzzing MTV Live business with properties like MTV Video Music Awards and MTV Bollyland. Aiming to entertain, lead and collaborate with young people through its evocative communication and youth relevant shows like Roadies, Splitsvilla, Coke Studio@MTV, MTV Unplugged, MTV Girls on Top, MTV Love School and keep them engaged through various cause led initiatives such as MTV Rock the Vote and MTV The Junkyard Project. For information about MTV in India, visit www.mtv.in.com.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.
For further information:
|Siddharth Bijpuria||Prasanna Ratanjankar|
|+91 99207 06646||+91 98196 58616|