Nickelodeon Kids Choice Awards is a 26-year-old international brand extension property of Nickelodeon reaching out to kids at an on-ground level.
Nickelodeon KCA India, is one of a kind award show where the kids have the right to vote for their favourite celebrity, movie, song, sportsperson, cartoon etc. Nick KCA 2013 India saw great success receiving over 1 lac votes for 12 categories in its maiden year. The show is known for its fun elements such as orange carpet, orange blimps, green slime mania (term coined by Nickelodeon, where celebrities as a mark of honour, get green slimed!), vivacious performances and kids having a blast.
Jay Sean, created the KCA jingle which complimented core ideology of empowering kids and having whole lot of fun!