~S-cross to steer Jai Singh Rathod’s journey as the Presenting Sponsor in this edition~
Mumbai, October 20th 2015: Unwavering stands the man on whose shoulders rests the responsibility to protect the nation! This is the sentiment reflecting in the eyes of Anil Kapoor aka ATU Chief Jai Singh Rathod in the brand new season of 24 on COLORS. At the official announcement of the new season, COLORS, today unveiled the poster for the show which is slated to go on floors by this year end. The highly stylized poster shows an intense Anil Kapoor sporting a rugged look raising intrigue levels about Jai Singh Rathod’s expedition onwards. The sleek look featuring a determined Anil Kapoor brings with it the promise that 24: Season 2 will go above and beyond the standards set by Season 1 while augmenting every element of the show. Keeping the action going, COLORS has roped in S-cross as the Presenting Sponsor for 24: Season 2.
Commenting on the poster launch of 24: Season 2, Raj Nayak, CEO – COLORS said, “Season 1 of 24 was a game-changer on Indian television, and as we enter the production phase for Season 2, we are looking forward to raise the bar creating unparalleled entertainment avenues for the viewers. As the shoot commences, we welcome on-board S-cross as the Presenting Sponsor of 24: Season 2. The bold, dynamic and strong features of the vehicle runs in harmony with the character traits of our lead protagonist, Jai Singh Rathod. We are certain that the integration will be mutually beneficial for both brands.”
Said Mr. RS Kalsi, Executive Director (M&S), “Maruti Suzuki has been committed towards presenting consumers with the best-in-class comfort and a smooth drive through our wide range of vehicles across categories. S-Cross is a premium offering from Maruti Suzuki, which offers a unique combination of power and performance of a SUV, and the comfort and refinement of a sedan. The target audience that 24 caters to and its genre allows us to draw synergies between the brands of S-Cross, 24 and COLORS. We believe in utilizing multiple avenues to connect with our audience and 24: Season 2 is the perfect platform for us to integrate and showcase the premium crossover S-Cross to consumers while strengthening our expanded brand reach.”
Twice as grand, twice as fast, twice as exciting, 24: Season 2 will see action and thrill increase twofold as Jai Singh Rathod strives to prevent a probable holocaust encompassing the entire nation. With not just the fight against this arduous battle on his agenda; Jai Singh Rathod will also have an emotional uproar to deal with. Set against a breathtakingly large canvas, the scale and visual appeal of the show will also increase manifold. All in all, 24: Season 2 will multiply the intrigue, exhilaration and entertainment quotient making it an indomitable action series on Indian Television.
Said Manisha Sharma, Programming Head, COLORS, “Season 2 of 24 will be doubly sleek, stylized and engaging than the first Season. Along with action, thrill and adventure, Jai Singh Rathod’s personal upheavals will make for a very interesting and intriguing storyline. The show will be a spectacle in terms of scale, truly matching up to its international standards. We are in the process of putting together a great ensemble cast comprising of versatile actors and technicians par excellence. The poster we have launched today is a true testimony of Anil Kapoor’s all-round involvement and dedication in making 24 an audience winner in every sense of the word.”
Divulging details about what is in-store for viewers in Season 2 of the show, Actor and Producer Anil Kapoor of Anil Kapoor Film Co said, “When we decided to adapt 24 for Indian viewers through a local production, little did we know that it would change television consumption patterns paving the path for newer viewership trends across the industry. The tight narrative and gripping storyline has made the show stand out among contemporaries with the question ‘when will Season 2 start?’ on everyone’s mind. As production begins, we would like to welcome Abhinay Deo and Rensil D’Souza back as directors. Their contribution made Season 1 a success and, together, we hope to surpass previously set benchmarks with Season 2.”
24 is a real-time finite espionage International series which traces the journey of Anti-Terrorist Unit (ATU) Chief Jai Singh Rathod as he battles the odds in the line of duty over the course of 24 hours. While Season 1 saw him saving a Prime Ministerial candidate from being assassinated, in Season 2, Jai Singh Rathod will take on the bigger responsibility of saving the nation at large. The series is co-produced by Anil Kapoor Film Co, and Ramesh Deo Productions, directed by Abhinay Deo and Rensil D’Silva.
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Ishq Ka Rang Safed, Thapki…Pyaar Ki, Sasural Simar Ka, Balika Vadhu – Kacchi Umar Ke Pakke Rishtey, Udann, Chakravartin Ashoka Samrat, Swaragini, Meri Aashiqui Tum Se Hi, Bigg Boss, Jhalak Dikhhla Jaa, 24, India’s Got Talent, Khatron Ke Khiladi, The Anupam Kher Show – Kucch Bhi Ho Sakta Hai, Naagin, Comedy Nights With Kapil, Comedy Nights Bachao and Farah Ki Daawat amongst others.
NEXA : A New Premium Automotive Experience by Maruti Suzuki
Maruti Suzuki India launched NEXA, its new premium sales channel earlier this year. NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer. S-Cross is exclusively sold through NEXA. To attain its medium term goal of two million annual sales by 2020, Maruti Suzuki is taking new initiatives in all areas of business. NEXA is one of the major initiatives. The Company is reaching out to new segments of customers emerging in a changing India.
Customer feedback and surveys indicated a growing segment of Indian car buyers who desire and value personal care, warmth and attention in their car buying and ownership experience. They want people, technology, showroom ambience and processes to come together and offer them a “premium experience”. NEXA is designed for this segment of customers.
NEXA provides a new experience of hospitality. Indian market and Indian society are rapidly changing and new segments of customers are emerging. Maruti Suzuki has taken the Nexa initiative to meet diversifying expectations its customers.
NEXA is to offer innovative value and direction so that the company can adequately respond to the new segments of Indian customers and offer them the experience which they value. Through Nexa, Maruti Suzuki intends to cater to a broader range of customers who value pampering, innovation and a personal touch in their car owning experience.
Nearly 80 NEXA showrooms are already in operation across India and this will expand to over 100 by end of December 2015. Two cars S-Cross and Baleno from the Company’s range presently sold through Nexa. Relationship Managers have been specially recruited and trained to impart the high end experience to customers.
About Maruti Suzuki India Limited
Maruti Suzuki India, a subsidiary of Suzuki Motor Corporation, Japan, is India’s largest passenger car maker. India’s first Company to manufacture and sell more than a million cars in India in a year, Maruti Suzuki is credited with having ushered in the automobile revolution in the country. The Company was incorporated as a joint venture between the Government of India and Suzuki Motor Corporation, Japan in February, 1981. Presently, Suzuki Motor Corporation owns equity of 56.2 per cent. Making a small beginning with the iconic Maruti 800 car, Maruti Suzuki today has a vast portfolio of 12 car models with over 150 variants. Maruti Suzuki’s product range extends from entry level small cars like Alto 800, Alto K10 to the luxury sedan Ciaz and India’s first premium crossover S-Cross (launched in August 2015). The company will soon expand its portfolio with the premium compact car Baleno. Inspired by the needs of Indian customers, the Company launched a new retail sales channel NEXA in July 2015..
Maruti Suzuki has pioneered in offering new and innovative technologies to its customers. It was the first company to offer a range of CNG cars, launched Celerio (first entry compact car with contemporary Auto Gear Shift technology) to meet the changing lifestyle of its customers. Headquartered in New Delhi, it has two manufacturing facilities in Haryana – Gurgaon and Manesar. Both the facilities have a combined capability to produce over 1.5 million vehicles annually. In 2013 the Company set-up its own state-of-the-art R&D test course at Rohtak, Haryana.
The Company employs over 12,700 people (as on 31st Mar 2015). Its sales and service network is the largest among car manufacturers in India with over 1,619 sales outlets (across 1,290 towns and cities) and over 3,000 service centers (covering 1,470 towns and cities). Besides serving the Indian market, Maruti Suzuki also exports cars to several countries in Europe, Asia, Latin America, Africa and Oceania. During the financial year 2014-15 Maruti Suzuki’s net sales was Rs 486,055 million and the Profit After Tax was Rs 37,112 million. For more information about the company visit: www.marutisuzuki.com
Maruti Suzuki India Limited
Puneet Dhawan | 9811804784