Media
3 Generations, 1 Grand Stage - COLORS Launches the Hunt for the Ultimate Dance Deewane
24 May, 2018

~ Premiering on June 2, the dance reality show will be air every Saturday and Sunday at 9pm ~

Mumbai, 24th May,2018: The perfect pirouette, the flawless mudras or high-octane performances – what makes you the greatest dancer? Great dancers are not great because of their technique, they become great because of their passion. Launching a nationwide hunt for the ultimate Dance Deewane, COLORS offers 3 generations of India a glorious chance to share 1 grand stage that will be judged by the stellar trio – Madhuri Dixit Nene, Shashank Khaitan and Tushar Kalia. With the spotlight on the passion or deewangi for dance, this platform invites dancers from all walks of life and divides them into 3 age categories that is children, youth and adults. The three finalists, one from each category, will compete for the title of being India’s unrivalled dance deewana. Produced by Dreams Vault Media, the show premieres on 2nd June and will air every Saturday and Sunday at 9pm.  

Commenting on the unique format of the show, Manisha Sharma, Programming Head, COLORS said, “During the audition phase, the participants proved that if one is passionate about dancing, age is no bar. Heading the panel will be dance stalwarts – dancing diva Madhuri Dixit along with choreographer Tushar Kalia and director Shashank Khaitan. The trio make a fantastic combination who will judge these talented participants basis their passion for dance and bring all three generations together.”

On returning to the judge’s seat, Madhuri Dixit Nene said, "COLORS and I have always shared a very successful relationship and I am super excited to be a part of their unique new reality show - Dance Deewane. The USP of this show is that it celebrates the passion of dance across age groups, giving 3 generations of India a common platform to perform on. While talent will always shine through, we are hoping to see the deewangi for dance in our contestants, ranging from children to adults that is the biggest differentiator of our show.  For me, dancing is a passion and a very important part of who I am; therefore, I'm eagerly waiting for the show to begin so that we can discover India's true Dance Deewane."

Director Shashank Khaitan said, “With Dance Deewane, I am debuting on a reality show that promises to cut across the clutter and bring together different age groups on the same stage. We are on the hunt for those talented dancers, age no barrier who will enthrall India with their deewangi for dance. Sharing the jury panel with Madhuriji is an honour, she has always been one of my personal favourites and I look forward to the shooting for the show soon.”

Elated to be joining this esteemed judges’ panel, Choreographer Tushar Kalia said, “From being a contestant to now being a part of the judges’ trio, it has been a long but enriching journey for me. I am humbled to have been offered this once in a lifetime opportunity; sitting beside Madhuri Ma’am & Shashank Khaitan as your co-judges is definitely overwhelming. However, I'm sure that this experience will be unforgettable."

Producer, Arvind Rao, Dreams Vault Media concluded saying, “Normally every show restricts people by putting an age limit. That was the first and biggest change we made to our format as our country has a lot of untapped talent that deserves an opportunity to be brought to the fore.”

The countrywide quest for bringing forth the best talent culminated in the inaugural episode of the show that witnessed phenomenal talent and performances par excellence. What’s more - encouraging the contestants were industry stalwarts Salman Khan, Anil Kapoor, Jacqueline Fernandes and Daisy

Shah. The shoot witnessed many special moments with Salman and Madhuri recreating their Hum Aapke Hai Kaun magic, Madhuri and Jacqueline grooving to their hit number Ek-Do-Teen and Anil Kapoor’s limitless energy that kept the vibe going for what promises to be a fantastic premiere.

It's time for all the Deewanes to put on their dancing shoes as Dance Deewane makes its way to your television screens starting 2nd June and airing every Saturday-Sunday at 9:00PM only on COLORS

About COLORS
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’.‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Savitri Devi College and Hospital, Devanshi, Sasural Simar Ka, Shakti…Astitva Ke Ehsaas Kii, Udann, Ek Shringar…Swabhimaan, Karmphal Data Shani, Kasam…Tere Pyaar Ki, Dil Se Dil Tak, Laado…Veerpur Ki Mardani, Naagin, India Banega Manch, Khatron Ke Khiladi, Bigg Boss, Dev, Chandrakanta, Mahakaali: Anth Hi Aarambh Hai, Tu Aashiqui and Ishq Mein Marjawan amongst others.

About Viacom18 Media Pvt. Ltd.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.

For more information, please contact:

COLORS:
Prerna Gulati |
09920304305
Prerna.gulati@viacom18.com

Marina Crasto | 099878 73696
Marina.Crasto@viacom18.com

 

PITCHFORK PARTNERS:
Zeenia Wadia |
098338 47479
zeenia.wadia@pitchforkpartners.com

Shilpa Shanbhag | 8097342664
shilpa.shanbag@archerfreres.com