Media
AAPKA COLORS partners with Salim Sulaiman Live 2015 North America Tour
20 August, 2015

July 20, 2015: AAPKA COLORS, the flagship general entertainment channel of Viacom18 Media Pvt. Ltd., a joint venture between Viacom International Inc. (NYSE: VIA and VIA.B) and Network18 – one of India’s leading entertainment conglomerates, today announced its partnership with Live Concert World, an International institution founded in North America with over ten years experience in managing entertainment talent and world tours, for the upcoming Salim Sulaiman Live 2015 North America Tour. As a part of this association, AAPKA COLORS will be the official media partners of the concerts being held at multiple locations across North America.

Organized by Live Concert World, the Live 2015 North America Tour will feature Bollywood’s leading music composer duo Salim-Sulaiman as they jointly embark on their second North America tour in September 2015. Catering to the Indian diaspora across North America, AAPKA COLORS will partner with the concerts as they will take place across major cities in USA and Canada including Dallas, Memphis, Calgary, Chicago, Vancouver and Toronto.

Commenting on the partnership, Anuj Gandhi, Group CEO – IndiaCast said, “Music is a core element in world entertainment and music composers like Salim and Sulaiman are performers whose relationship with music is evident in every endeavor they undertake. AAPKA COLORS offers wholesome viewing avenues for the family which has made the channel a one-stop destination for viewers. Our partnership with Live Concert World is a step towards realizing our promise of associating with quality content reaching out to Indian film and music lovers across North America.”

Adding further, Salim and Sulaiman said, “We are thrilled to be working with one of the strongest Indian entertainment companies in the world. We know that this will get us another step closer to our fans in North America.”

The Salim Sulaiman Live 2015 North America Tour is a month-long musical siesta which will kick off in Dallas, TX (USA) on 5th September and reach its pinnacle with a power-packed culmination in Toronto (Canada) on 26th September, 2015.

For more information on the concerts, please visit www.sslive2015.com

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About IndiaCast
‘IndiaCast’ is India’s first multi-platform ‘Content Asset Monetization’ entity, jointly owned by TV18 & Viacom18. IndiaCast mandate includes Domestic Distribution, Placement Services, International Channel Distribution & Advertising Sales, New Media (digital) distribution and Content Syndication for all the group company channels & content. For Domestic Distribution, IndiaCast manages subscription & placement services for the TV18, Viacom18, A+E Networks | TV18 & ETV channel. IndiaCast aggregates and distributes over 40 channels spanning genres including General Entertainment (Hindi & Regional), Kids, News (Hindi, English, Business & Regional), Music (Hindi & International), Infotainment, Movies (Hindi & English) etc. Internationally, IndiaCast has a portfolio of over 10 channels (including Colors, MTV India International, Rishtey, News 18 India, 5 Colors regional Services and ETV Telegu) that are viewed in over 80 countries as linear services. With a rich content library of 15000 hours across genres, IndiaCast also syndicates content in over 100 countries in 20+ languages (including Hebrew, Russian, Serbian, Bosnian, Albanian, Macedonian, Croatian, Azeri, Kazakh, Swahili, English among others). IndiaCast also delivers a wide range of content to various new media platforms including content from over 20 channels from the group across News, Music, Youth & Lifestyle, General Entertainment & Infotainment genre in multiple languages. Apart from Television shows & series, IndiaCast also offers Indian feature films (both Bollywood & Regional) on digital platforms in India and overseas markets. For more information on IndiaCast, log on to www.indiacast.com

For more information, please contact:
Head – Communications, Viacom18 (India)
Sonia Huria | Sonia.Huria@viacom18.com | +91 9892447777

Live Concert World (Dubai, UAE)
Sakina Kara | sk@liveconcertworld.com | +971 (0) 52 7459138