BE Viacom18 has been appointed to promote AP as a tourism destination
National, September 2, 2016: In a first of its kind initiative, media conglomerate Viacom18’s brand solutions arm BE Viacom18 has partnered with the government of Arunachal Pradesh to provide strategic consultation services to promote the tourism in the state. While BE Viacom18 had handled the strategic marketing and communication drive for Vivo when the Chinese handset brand marked its India debut, this deal with the Arunachal Pradesh government marks the company’s maiden foray into the PPP arena with a state government.
Commenting on the partnership, Saugato Bhowmik, Business Head, Consumer Products and Integrated Network Solutions, Viacom 18, said, “We are ecstatic to have inked a deal to boost the state tourism of Arunachal Pradesh. Viacom18 has entered a PPP Model with the state government, wherein we will conceptualize and create the best possible plan of action to make Arunachal Pradesh a ‘Must Experience’ location. This unique association in the Indian Media & Entertainment sector will see Viacom18 tap into the huge potential of government.
BE Viacom18 will work closely with the state government to educate people about the unique highlights and various attractions of Arunachal Pradesh. In order to leverage the state tourism, BE Viacom18 will release a special Audio-visual brand film for Arunachal Pradesh tourism that will be reached out to audiences through the network’s broadcast channels. The promotions will also comprise media buys by BE Viacom18 as well as facilitating production houses from Bollywood and other film fraternities to shoot films, music videos, documentaries, television series, reality shows and also explore Strategic Business IP Partnerships on various cultural events in the state.
Commenting on the association with Viacom18, Joram Beda, Tourism Secretary, Govt. of Arunachal Pradesh said, “Honorable Chief Minister Shri Pema Khandu firmly believes that tourism is one of the areas that can generate revenues for the state. The focus for the government this year, thus lies in boosting the tourism sector and making Arunachal Pradesh a ‘Must See, Must Experience’ state. For the success of this vision, we need like-minded partners that see and understand our vision and can help us chart this path. Being one of the biggest media houses check for the right citation again of the country, we are pleased to have Viacom18 on-board to help us reach out to the right audience through a robust campaign.”
The partnership with Arunachal Pradesh marks yet another initiative by BE Viacom18 after being instrumental in launching global smart phone brand Vivo to Indian markets.
Viacom 18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on air, online, on ground, in shop and through its cinema.
About Integrated Network Solutions
Integrated Network Solutions (INS) is a division of Viacom18 Media Pvt. Ltd. The one-stop brand solution offers unique & impactful experiences through a revolutionary combination of multi-dimensional marketing & engagement platforms. Launched in 2013, INS provides exposure that is Insightful, Inspiring and Instant in connecting with audiences across age groups through its three multi-dimensional marketing platforms – Live Viacom18, BE Viacom18 and Spotlight.
Live Viacom18 engages with millions of consumers through impactful large format live properties such as VH1 Supersonic, MTV VMAI, Nick KCA, MTV Emerge, MTV Extreme, and Comedy Central Chuckle Festival amongst others.
BE Viacom18 leverages the power of One Viacom18. It customizes in-program and in-film opportunities for brands across Viacom18 channels and Motion Pictures.
For Further Details contact:
Pradeep Kumar – +91-9167024555