~ After creating an absolute mayhem in 11 cities across India with 23 events – MTV Bollyland finally arrives in Mumbai ~
~ Die-hard fans of Bollywood will swing to the voices of 18 artists including Mika Singh, Sukhwinder Singh, Shilpa Rao and DJ Chetas ~
MUMBAI, 2015: The biggest Bollywood music party in the country is all set to take Mumbai by storm! Live Viacom18, a subdivision of Integrated Network Solutions that engages with millions of consumers through impactful large format live properties is bringing the grand finale of MTV Bollyland brings to Mumbai with a power-packed combination of all-time favorite music genres, Bollywood and EDM, with thirteen singers and five DJs under one roof. After creating a stir in 11 cities across India, the adrenaline-filled edition of MTV Bollyland will culminate into one gala-night to be held on June 13, at the NSCI Stadium in Worli, Mumbai.
Conceptualized by LIVE Viacom18 and Cineyug, MTV Bollyland is all set to get Mumbaikars pulses racing and hearts beating by bringing the biggest singers and artists from the world of Bollywood and EDM together. The MTV Bollyland Concert which will make people groove this June in Mumbai, promises to be an unforgettable and breathtaking night filled with glamour, glitz and loads of entertainment for all the fans attending the finale.
The enthralling finale will witness live acts by some celebrated artists from Bollywood including the likes of Mika Singh, Sukhwinder Singh, Ankit Tiwari, Shilpa Rao, Neha Kakkar, Akriti Kakkar, Armaan Malik, Nakash Aziz, Shabab Sabri, Shadab Faridi, Siddharth Mahadevan, Shreeram Chandra and Sonu Kakkar. The DJ’s who will be performing in Mumbai are DJ Chetas, DJ Kiran Kamat, DJ Reme, DJ Tarun and DJ Anshul.
Speaking on the occasion, Mr Jaideep Singh, Senior Vice President and Business Head, Live Viacom18 said, “It gives me immense pleasure to bring to our audience the epic finale of MTV Bollyland 2014-2015 after a successful ride across the nation. MTV Bollyland travelled to 11 cities with 12 artists and more than 100,000 footfalls talks volume about the success we have achieved. MTV Bollyland has proven to be an amazing platform where we have been able to connect with our fans. This finale will be a platform hosting 13 singers and 5 DJs which is the biggest line up MTV Bollyland has ever seen.”
Mika Singh’s ‘Subha Hone Na De’, Sukhwinder Singh’s ‘Chaiyya Chaiyya’, Neha Kakkar’s ‘Manali Trance’ and Shilpa Rao’s ‘Malang’, among many others will be the hot picks for the night. The evening filled with rocking performances belted out by the artists at NSCI, Worli is sure to keep the fans asking for more.
MTV Bollyland is a sparkling property that sees the fusion of popular Bollywood soundtracks with heady electronic beats, aimed to create a unique experience meant to keep dancers tapping their feet. MTV Bollyland has already travelled across 11 cities in India and is now geared up to rock Mumbai with a thumping mix of Bollywood’s latest tracks with heady EDM beats.
About LIVE Viacom18
Live Viacom18 is a is a wholly owned subsidiary of Viacom18 Media Pvt. Ltd. Live Viacom18 was set up with a strategic objective of growing International entertainment and its consumption on all platforms : Live, Television, Mobile and Online. Live Viacom18 focuses on building IP’s in all genres of Music (EDM, Rock, Pop and Jazz) and Entertainment (Comedy and theatre shows). LIVE Viacom18 has built more than 12 large format IPs across categories over the last few years and is uniquely positioned to build a 360 degree promotional and fan base built up ecosystem. Live Viacom18 has a strong technology business called Spotlight which has direct partnerships with all leading telecom and handset operators in India which give its access to 900 million touch points for pushing consumption of music, varied form of content and music from the live events and Artists bytes and trivia. LIVE Viacom18 engages with millions of consumers through impactful large format live properties such as Vh1 SUPERSONIC MTV VMAI, Nickelodeon KCA, Emerge, MTV Xtreme, and Comedy Central Chuckle Festival amongst others.
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Corporate Communication – Live Viacom 18
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