Media
GREY GOOSE in association with COLORS INFINITY and Vh1 bring style revolution to Indian Television with "Born Stylish"
17 December, 2015

Mumbai, 25th November, 2015:  GREY GOOSE, COLORS INFINITY and Vh1 have teamed up to bring a whole new level of glamour to your television screens this November with Born Stylish. Needless to say Fashion, Style and Grey Goose share an intrinsic connection. Born Stylish, which premieres on Saturday, 28thNovember, 2015 at 8.30 pm on COLORS INFINITY and Vh1 simultaneously, is a date with style icons to explore their élan. Viewers will watch Bollywood style icons like Akshay Kumar, Sonakshi Sinha, and Anil Kapoor, amongst others, spill the beans on their evolution of style through the years, but it doesn’t end there! For the first time in India viewers will get to see International fashion pioneers like Jean Paul Gaultier, Anna Zegna of the Ermenegildo Zegna family, Massimiliano Giornetti of Salvatore Ferragamo and many more, interacting with our host, ace designer Pria Kataaria Puri.

Speaking on the occasion Manish Seth, Director Marketing, India & Southeast Asia, Bacardi, “GREY GOOSE, a global luxury icon, has always been at the forefront of fashion & style. In India, we’ve been celebrating style since inception. Taking this legacy forward, we are elated to announce our association with Viacom18 for the launch of Born Stylish, a series which synergizes with the identity of Grey Goose. Grey Goose epitomizes style and this association symbolizes our appreciation for the best in style.”

Commenting on the premiere of Born Stylish, Ferzad Palia, Executive Vice-President Viacom18, Head of English and Youth Entertainment, says, “Keeping in sync with the disruptive programming of COLORS INFINITY, we are elated to present yet another differentiated show. It’s a perfect fit in the edgy line-up of international shows and awards that air on Vh1 as well. Born Stylish marks another leap forward in English entertainment as our first ever homegrown celebrity talk-show dedicated to fashion and style of international standards.”

Produced by Pramod Films, Ra Luxury and Zeus Selling Solutions, Born Stylish will create an interesting platform which will showcase what it takes to make a celebrity as stylish as they are, both on and off screen.

On the format of the show, Prateek Chakravorty, Producer, Pramod Films, says, “It has been an exciting journey, from inception to execution, of this avant-garde concept. And now that it is finally ready to hit television screens I am certain it will create a milestone in the genre of chat shows.”

Adding to that, Pratik Laxmi, Producer, Ra Luxury says, “The concept is entirely novel and no one has attempted to bridge the gap between national and international fashion before. We are sure viewers will gain a unique perspective on style with this show.”

Each episode will have a specific theme suited to the celebrity guest who will be talking about their style quotient and how it has grown, both on and off-screen. In addition, there will be exclusive interviews with global fashion stalwarts, style tips from Pria Kataria Puri and a volley of rapid fire questions. With all of this packed into a half-hour episode, it’s bound to be a dapper Saturday evening.

Brace yourselves for the ultimate style revolution on Indian television with Born Stylish on COLORS INFINITY and Vh1.

-ENDS-

ABOUT GREY GOOSE VODKA
Every step in the making of GREY GOOSE is focused on creating the world’s best tasting vodka. GREY GOOSE is made in France from the finest soft winter wheat and pure spring water sourced from deep beneath the limestone hills of the Grande Champagne region of Cognac. It’s here that the most respected spirit makers hold the centuries-old title of Maître de Chai or Cellar Master. GREY GOOSE Maître de Chai François Thibault oversees the making of GREY GOOSE vodka to ensure that wherever it is served GREY GOOSE lives up to its reputation as the World’s Best Tasting vodka.
GREY GOOSE is smooth and round with a gentle sweetness that fills the mouth; a hint of almond is followed by a long, satisfying finish.
GREY GOOSE vodka is also available in three flavours: GREY GOOSE L’Orange, GREY GOOSE Le Citron and GREY GOOSE La Poire.
Opulent yet subtle, GREY GOOSE embodies an impeccable harmony of timeless elegance with the contemporary art of fine living. To experience GREY GOOSE is to experience luxury at its best.

About COLORS INFINITY
COLORS INFINITY is Viacom18’s English General Entertainment Channel, under the flagship brand COLORS. Bringing a new horizon to English Entertainment in India, COLORS INFINITY will showcase internationally acclaimed television series spanning genres such as Drama, Superheroes, Comedy, Fantasy, Crime and Thrillers from major studios like Warner Brothers International TV, NBC Universal, Sony Pictures Television, Twentieth Century Fox, Lionsgate, MGM, BBC and Endemol Shine amongst others, and reality shows ranging from Dancing, Cooking, Magic, Singing & other lifestyle interests. The channel is also the host for the biggest global Live Events & Award shows, as well as premium biopics, mini-series Documentaries and much more. COLORS INFINITY aims to appeal to the neo-urban viewer and open up a wider market by breaking the English language barrier. The channel is Available across DTH & Digital cable platforms, the channel will be aired in SD as well as 1080p HD format with Dolby 5.1 Surround Sound. For more information on COLORS INFINITY, please visit – http://www.colorsinfinity.com/

Press Contact:
Sreemoyee Banerjee | Sreemoyee.Banerjee@viacom18.com | 9830701303
Prioska Uke | PrioskaU@webershandwick.com | 9833430483