Media
COLORS Bangla springs life into colorful folklores with 'Arabya Rajani' and 'Khonar Bochon'
10 January, 2019
Arabya Rajani & Khonar Bochon - Viacom18

~ Premiering on January 14, Khonar Bochon airs at 6pm, and Arabya Rajani at 7:30pm, from Monday to Saturday only on COLORS Bangla ~

National, Thursday January 10, 2019: COLORS Bangla recreates the magic of folklores with two legendary stories - Arabya Rajani and Khonar Bochon. Giving viewers a magical experience with its mesmerizing visuals and captivating stories in Arabya Rajani, and a riveting tale of the iconic poet & astrologer – Khona in Khonar Bochon, COLORS Bangla continues to augment its entertainment offerings this new year.

Commenting on the new addition to the line-up, Rahul Chakravarti – Business Head, COLORS Bangla and COLORS Odia, said “COLORS Bangla is kickstarting 2019 in high-gear, rekindling the fantasy-fiction genre with Arabya Rajani and an offbeat storyline in Khonar Bachon. Continuing with our promise to deliver variety content, we realized that these popular folklores have tremendous recall value and people would love these to be adapted onscreen. The stories are not only visually compelling but are also laced with a social message which makes it even more appealing. We have a very exciting line-up of content for the viewers in the coming months. Hope viewers appreciate our efforts.”

Produced by Daag Creative Media, Khonar Bachon envisions the life of a famed Bengali poet and astrologer, Khona played by Oindrilla Saha. Born to the royal family of Singhal, Khona was a near genius and an astute predictor from a very young age, with a keen interest in the study of cosmic astrology and horoscope. Most-prominent for her early poetic compositions and contribution to Bengali literature, Khona’s life took an unforeseen turn, when her predictions came in direct conflict with those of her father-in-law, who was also a very respectable astrologer. Viewers can catch this captivating drama starting 14th January, Monday to Saturday at 6pm, only on COLORS Bangla.

Promising to become a new cult-favorite amongst audience, Arabya Rajani stars Jasmine Roy as Scheherazade and Gourab as Shahryar, in this recreation of the most popular collection of Persian fantasy-fiction tales. Starting with Alibaba and the Forty Thieves, Scheherazade narrates the enchanting tales from the eminent ‘Arabian Nights’, followed by Aladdin’s Wonderful Lamp, Sinbad and many more. Produced by Surinder Films the show airs from Monday to Saturday at 7.30 pm on Colors Bangla.

The channel extends its reach with a continuous marketing push through a 360-degree promotional campaign that involves a combination of innovative social media and traditional media elements like Outdoor, Print, Radio & BTL activities.

Tune-in for a visual treat of Bengali television entertainment like none other, starting Monday January 14 at 6 pm for Khonar Bachon and Arabya Rajani at 7:30 pm, only on Colors Bangla

About Viacom18
Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.

About COLORS Bangla
A family entertainment channel that brought about a revolution in Bangla Television, COLORS Bangla (Erstwhile ETV Bangla) matches the distinctiveness of the rich Bangla culture with qualitative and contemporary programming.  The channel mirrors the cultural ethos and the progressive values of the Bengalis’ through innovative and relevant content. Some of our flagship shows have been programmes like Resham Jhanpi, Mahaprabhu Sree Chaitanya, E Amar Gurudakshina, Bindass Dance, Abbulish, Byomkesh, Shonge Srijit, Benebou, amongst others.

Press Contact:
Sanjukta Pal | 08017229622
sanjukta.pal@viacom18.com