COLORS Bangla to launch two captivating tales to enchant its audiences
22 November, 2021

The channel to extend original programming hours starting 22nd November, Jai Jagannath will air at 8.30 pm and Basanta Bilash Messbari will air at 9 pm

Kolkata 18th November- True to its promise of Natun Swapner Rong COLORS Bangla will enthrall viewers with two captivating shows- Jai Jagannath and Basanta Bilash Messbari starting 22nd November. The new fiction shows will add hues of drama, comedy, mytho and romance to primetime programming on Bangla television, with Jai Jagannath airing at 8.30 pm every day and Basanta Bilash Messbari airing at 9:00 pm, from Monday to Friday only on COLORS Bangla.

Commenting on the launch of two new shows, Sagnik Ghosh, Business Head, COLORS Bangla said COLORS Bangla takes pride in showcasing a variety of content that appeals to masses. Since the re-launch of our original programming, we are closely monitoring the response of viewers to our content and are trying to satiate their requests with unique programming propositions. With Jai Jagannath we are focusing on the unheard tales of Lord Jagannath who is worshipped in almost every home in Bengal. On the other hand, Basanta Bilash Messbari builds on nostalgia and serves story of a messbari where the seemingly different members, though divided by blood are united by emotions. Basanta Bilash Messbari is a Sitcom and will have a completely different appeal to our audiences. We hope that audience will enjoy the show as much as we did while making it. With Basanta Bilash Messbari we are also getting back popular actors Kanchan and Kamalika back on screen after a long time. “

 Produced by Surinder Films Jay Jagannath will explore the untold stories of Lord Jagannath. Shree Jagannath has always been very close to the people of Bengal.

Ratha Yatra is pompously celebrated in West Bengal, where Lord Jagannath is worshipped extensively in Bengal homes and temples. Lord Shri Krishna has always been one of the most popular gods of all Bengali households. The Jagannath theology overlaps with the story of Krishna with an embedded theology urging the pursuit of knowledge, love and devotion to realize the divine in everything. Bipul Patra plays the role of Jagannath and Lord Krishna. The show will focus on the strong connect identifying Jagannath with Krishna, thus re-establishing the original identity of Lord Jagannath as Supreme Personality of Lord Shri Krishna. Viewers can catch this visual treat starting 22nd November, every day at 8.30 pm, only on COLORS Bangla.

Basanto Bilash Messbari is sweet lighthearted romantic comedy drama that focusses on the fact that family is not necessarily bonded by blood but love and emotion. The members of Basanto Bilash, though divided by blood are united by emotions. Rahul and Mohua, when they meet in Bosonto Bilash, turn out to be the centre of attraction, as both are completely opposite to each other. However, the two being the most sane and sensible inside the messbari develop an intense bond as they help the members there to overcome their struggles, emotions, and insecurities. Popular actors Kanchan Mullick and Kamalika Banerjee play a pivotal role in the show. Produced by SVF the show will air every Monday to Friday at 9 pm on COLORS Bangla.

These launches will be supported by mega outreach activities in 7 districts in Bengal including Midnapur, Bardhaman, Nadia, North 24 Parganas, South 24 Parganas et all.

With COLORS Bangla, all set to launch its new content line up, all ardent fans can keep themselves entertained from the comforts of their homes! So, block your date with COLORS Bangla starting this November.

About Viacom18

Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema


COLORS Bangla is Viacom18’s flagship Bengali General Entertainment Channel. With a tagline of Natun Sopner Rong (the power of your dreams), COLORS Bangla weaves in the rich Bangla culture in its contemporary content. Drawing inspiration from everyday stories and the much-vaunted intellect and values that define Bengalis, Colors Bangla epitomizes characters who are inspirational and aspirational but are rooted in Bengal’s culture and tradition – a combination of today’s emotions and tomorrow’s aspirations. An eclectic mix of fiction and non- fiction shows, COLORS Bangla’s content offering contains different hues of life – Mou er Bari, Mon Mane Na, Teen Shaktir Aadhar Trishul, Dutta and Bouma and Sangeet er Mohajuddho.

COLORS Bangla is available on your local cable networks, TATA Sky (channel 1303), Dish TV (channel 1411), Airtel DTH (channel 705) and digitally on VOOT, Jio, Tata Sky Binge, Airtel Xtreme.

Press Contact: Sanjukta Pal | 08017229622 |