COLORS INFINITY to make your dinnertime entertainment super delicious with the launch of Eat@8
30 June, 2017

~ COLORS INFINITY introduces a special programming slot for non-fiction format Eat@8 with the launch of Come Dine With Me: Couples ~

National, xx: COLORS INFINITY brings to its viewers a big fat culinary treat with a fresh new segment called Eat@8, which is all set to get your mouth watering! With shows like Come dine with me – Couple Series 3, Junior Bake-Off and My Kitchen Rules, tempting viewers with delectable food presentations, Eat@8 is sure to redefine dinnertime in India!  Combining delightful food with compelling stories, Eat@8 will take its viewers on an exciting gourmet journey starting Monday, May 29 at 8 PM only on COLORS INFINITY.

Complementing this extensive line-up for internationally appreciated and acclaimed culinary-reality shows, to make this mouth-watering journey even more appetizing, COLORS INFINITY has launched a robust, 360-degree promotional plan for the Eat@8 segment that connects with audiences across all platforms. Alongside a special On-air ‘Dinner Time Reminder’ campaign across various radio stations and all Viacom18 network channels, COLORS INFINITY has partnered with several renowned celebrity chefs to create local content and deliver unique experiences for a few lucky fans through exciting contests. The channel has also associated with popular pubs, restaurants and food delivery chains such as Raasta, Mocha, Junkyard, High Spirits and many more across multiple cities to satisfy food cravings with special offers at 8 PM. Adding a dollop of fun to the concept of Eat@8, the channel will be conducting over 50 culinary workshops, exciting cookery competitions and social media engagement activities for students in around 100 college campuses with nearly 400 college ambassadors.

Taking their efforts one step further, COLORS INFINITY has partnered with multiple partners across India to kick start a #SayNoToFoodWastage campaign, delivering the untouched leftover foods from the day to the homeless and needy through the Robin Hood Army network in every city. Kicking off the new Dinner Time, COLORS INFINITY has a few surprises in store for the Viacom18 family at their Mumbai offices.

Excited with the new segment Eat@8, Hashim Dsouza said “Indians are born foodies and in recent times, global cuisine has been gaining a lot of prominence in India. Indian viewers are eager to be acquainted with exotic foods from around the world. With Eat@8, COLORS INFINITY is empowering the viewers to discover food with some never seen before international culinary shows. We aim to redefine 8 PM as the ideal time for families to dine together, and watch all our appetizing and exciting offerings. COLORS INFINITY will form a special food connect with the Indian audience and reiterate the concept of Eat@8 through all our associations and engagements.”

In addition to Eat@8COLORS INFINITY will continue to provide wholesome entertainment to its viewers with many more exciting shows to watch this June. COLORS INFINITY offers its audience an exhilarating start to the month with the release of Orange Is The New Black Season 5, along with its international release. The channel will premiere the sensational America’s Next Top Model Season 23, along with the return of all new episodes of iZombieand The Night Shift. Humans, the sci-fi drama, that has not only received critical acclaim but also tremendous interest from viewers across the globe will be aired on the channel as well. In addition to the thrilling premieres, COLORS INFINITY has in store nail biting finales of Better Call Saul and Fargo Season 3.

With an extravagant show line-up, starting May 29, COLORS INFINTY will be the most flavorsome delight for all those who crave for the best of English entertainment in India.

COLORS INFINITY is Viacom18’s English General Entertainment Channel, under the flagship brand COLORS. Bringing a new horizon to English Entertainment in India, COLORS INFINITY will showcase internationally acclaimed television series spanning genres such as Drama, Superheroes, Comedy, Fantasy, Crime and Thrillers from major studios like Warner Brothers International TV, NBC Universal, Sony Pictures Television, Twentieth Century Fox, Lionsgate, MGM, BBC and Endemol Shine amongst others, and reality shows ranging from Dancing, Cooking, Magic, Singing & other lifestyle interests. The channel is also the host for the biggest global Live Events & Award shows, as well as premium biopics, mini-series Documentaries and much more. COLORS INFINITY aims to appeal to the neo-urban viewer and open up a wider market by breaking the English language barrier. The channel is Available across DTH & Digital cable platforms, the channel will be aired in SD as well as 1080p HD format with Dolby 5.1 Surround Sound.  For more information on COLORS INFINITY, please visit –

About VIACOM18:
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on air, online, on ground, in shop and through its cinema.

For further information, kindly contact:

Sarfaraz Hussain Salim Merchant | 9930966864