Media
COLORS to present a gamut of new shows across genres
15 May, 2019

~ Announces the launch of two drama series from the house of Balaji Telefilms: Kawach Mahashivratri and  Bepanah Pyaarr~

~Popular dance show Dance Deewane 2 returns on weekends~

15th May, 2019, Mumbai: COLORS is set to bolster the programming lineup by introducing two new drama shows from Balaji Telefilms’ stable- Kawach Mahashivratri and Bepanah Pyaarr and the second season of its flagship dance reality show Dance Deewane. In keeping with the channel’s philosophy of bringing the best of fiction and reality content to its viewers, the two new fiction shows are backed by fresh narratives – Kawach Mahashivratri being a supernatural thriller, while Bepanah Pyaarr is a romantic thriller.The shows will see the hit combination of Balaji Telefilms and COLORS adding more entertainment in the Hindi General Entertainment category building on past successes like Naagin, Kasam Tere Pyaar Ki, Chandrakanta in the past. COLORS is completing the traige of new launches with the second season of its popular dance reality show Dance Dewane 2, set to air on weekends.

Nina Elavia Jaipuria, Head Mass Entertainment and Kids TV Network at Viacom18, said: “At COLORS, we have always believed in pushing the envolope through both scripted and reality content. We have had a very successful run with the creative genius of Ekta Kapoor. Historically, the duo of Balaji Telefilms and COLORS has pioneered in defining entertainment content on Indian television. With Kawach Mahashivratri and Bepanah Pyar, we are confident of recreating this magic. After a tremendous first season, Dance Dewane 2 completes our reality offering and will go on to replace Rising Star.”  

Kawach Mahashivratri : Starting 25th May’19 Sat- Sun 8 pm
An extension of its supernatural franchise Kawach, Kawach Mahashivratri will pick up the baton from it the superhit show Naagin 3. The show features a gripping storyline delving into mystic forces and supernatural realms. The narrative will highlight the journey of Sandhya (Deepika Singh) as she fights to protect her family from the clutches of the unknown. While Mahashivratri is an auspicious time, the night brings all the supernatural forces into play to wreak havoc in Sandhya’s life. The show stars Namik Paul, Vin Rana, Mallika Nayak, Harsh Vashisht and others in pivotal roles.

Bepanah Pyaarr : Starting 3rdth Jun’19 Mon- Fri 10 pm
Bepanah Pyaarr, on the other hand, is a romantic thriller that traces the journey of a couple in love. Raghbir (Pearl Puri) and Baani (Aparna Dixit) feel fulfilled in each other’s company but fate has something else in store and a mystery ensues. What was once love for Raghbir eventually leads to his downfall.  The show will also have Ishita Dutta play Pragati who enters Ragbhir’s life under mysterious circumstances.

Dance Deewane : Starting 15th Jun’19 Sat- Sun 9 pm
Dance Deewane's Season 2 will once give the participants across three generations a chance to share a grand stage that enables them to display their passion for dance.

Explaining further, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, at Viacom18, said At COLORS, we have always believed in creating narratives shaped by engaging content. Our journey forward will be defined by giving life to stories based on the theme of love, mystery and  mystic that are known to resonate strongly with the audience. While Kawach Mahashivratri uncovers the realms of the unknown with a supernatural element, Bepanaah Pyaarr is a love story with a twist of an unsolved death mystery - a murder or an accident, layered with dark secrets.  We're also thrilled to bring back season 2 of Dance Deewane that will enthrall the audience.

Experience thrill and watch the mysteries unfold, tune in to COLORS to watch Kawach Mahashivratri, every Saturday & Sunday at 8pm starting 25th May,2019 and Bepanah Pyaarr every Monday to Friday at 10 pm, starting 3rd June,2019

About COLORS 
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’.‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Internet Wala Love, Udann, Ishq Mein Marjawan, Shakti…Astitva Ke Ehsaas Kii, Kesari Nandan, Roop Mard Ka Naya Swaroop, Vish Ya Amrit – Sitaara : Ek Vishkanya Ki Kahani, Khoob Ladi Mardani Jhansi Ki Rani, Tantra, Khatron Ke Khiladi, Bigg Boss, Rising Star, Dance Deewane, India’s Got Talent, Kitchen Champions and Khatra Khatra Khatra amongst others.

About Viacom18 Media Pvt. Ltd.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.

For more information, please contact:
COLORS  

Srishti Singh| 9920304305
Srishti.Singh(at)viacom18(dot)com


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