Media
The cast of Ishq Ka Rang Safed received a warm welcome in the city of Indore
20 August, 2015

The main leads of  Ishq Ka Rang Safed, Mishal Raheja and newcomer Eisha Singh along with Producer Rupali Guha visited Indore to make the first announcement of the show.

Press Conference held at Hotel Radisson Blu | Total number of press in attendance: 27 Pax

The Press Conference began in the afternoon at the Hotel’s banquet hall with the producer of the show Rupali Guha introducing the faces of Ishq Ka rang Safed and its storyline. Mishal Raheja and Eisha Singh were welcomed to the stage followed by which they spoke about their own respective characters and their shoot experiences in the holy city of Banaras. Mishal and Eisha even thanked the media for making it for the press conference on one of the rainiest afternoons in Indore.

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One on ones with Print and electronic media.

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One on one with Big FM

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Some of the questions asked to Mishal Raheja included:

  • It has been 4 years since your last show on COLORS itself, why did you decide to take a break for so long?

  • Why did you decide to return to TV with the show ‘Ishq Ka Rang Safed’ as Viplav?

  • Was it a sudden decision to return to TV?

Bhopal- born Eisha Singh, as a newcomer to the small screen was asked the following questions:

  • How do you relate to the character of Dhaani?

  • What do you think is the similarity between Dhaani and your own personality?

  • How has your experience been so far as a TV actress?

  • Has it been difficult to be away from your hometown of Bhopal?

 

There was also a photo-shoot with the two leads, Mishal Raheja and Eisha Singh in The Hotel’s courtyard

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In-studio interaction @MyFM

At My FM, Eisha was accompanied by her mother and producer of the show as well. During the course of the interview, the questions asked were:

  • Have you ever visited the city of Indore?

  • What has been your experience so far in the city?

  • What have you liked most about the trip?

  • As you begin your career at such a young age of 16, How was been your experience so far?

  • How have you been managing her work life and family life along with your education too?

  • How has it been working with TV star Mishal Rajeha and are you two close friends on the set?

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Editorial visit at Dainik Bhaskar with Eisha Singh

At Dainik Bhaskar, Eisha was asked about her experiences on the show:

  • How do you manage to balance your work life and studies now that you’ve become an actress

  • Which is your favourite film, which books do you like to read and what kind of music do you listen to?

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Breakfast and Make–Up stories with India TV (exclusive)

India TV had traveled from Mumbai to trail Eisha and Mishal in Indore.  They began with a look story with Eisha Singh as she got ready for her role as a young widow, Dhaani. The story showcased her process for getting into the character. Eisha shared her personal styling tit-bits and also shared that white is her favourite colour. She also stated that she was ready to take on such a strong role as admired Dhaani’s simplicity.

Following the transition from Eisha to Dhani, a one-on-one interview was conducted with Eisha over breakfast. During the course of the interview, Eisha in character peeled fruits and discussed her life as a widow.

As the interview went on, the young Eisha Singh had her very first fan moment with a young 7 year old asking Eisha to click a picture with her. A selfie was clicked of Dhaani and the boy which was also captured by India TV.

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The actresses’ first ever Fan moment with a young boy captured by India TV

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India TV Special at The Khajrana Temple

The day continued with the duo visiting one of Indore’s famous religious landmark- The Khajurana temple. India TV showcased Mishal and Eisha visiting the holy place with a walk-through of the area. The interview consisted of buying flowers at the foot of the temple stairs to seeking blessings for the success of their show and meeting their loved ones and fans inside the temple grounds.

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India TV Exclusive – Special Chaat Story on the streets of Indore

The final event of the day in Indore was a food special with India TV on the streets of Indore with Mishal Raheja. The food stall was hailed for the day as the ‘Mishal Special’ with the actor serving many passer-bys a plate of the chaat. Bytes were taken of the actor preparing pani-puri along with how much he enjoyed the Indore weather. The special was conducted on one of the busiest streets in Indore which got even more crowded as fans began to meet Mishal Raheja and have some of his specially prepared pani-puris. The actor even asked fans to watch his new show and ended with the crowd chanting,’Ishq Ka Rang Safed’ as well!

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Coverage  Exposures

The Times of India

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Hindustan Times

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Dainik Bhaskar

29

Free Press

30

Patrika

31

People Samachar

32

Nai Dunia

33

Navbharat

34

Dabang Dunia

35

Raj Express

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Indore Samachar

37

Dastak

38

Patrika

39

Prabhat Kiran

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The Times of India

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Prabhat Kiran

42

Agniban

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