The main leads of Ishq Ka Rang Safed, Mishal Raheja and newcomer Eisha Singh along with Producer Rupali Guha visited Indore to make the first announcement of the show.
Press Conference held at Hotel Radisson Blu | Total number of press in attendance: 27 Pax
The Press Conference began in the afternoon at the Hotel’s banquet hall with the producer of the show Rupali Guha introducing the faces of Ishq Ka rang Safed and its storyline. Mishal Raheja and Eisha Singh were welcomed to the stage followed by which they spoke about their own respective characters and their shoot experiences in the holy city of Banaras. Mishal and Eisha even thanked the media for making it for the press conference on one of the rainiest afternoons in Indore.
One on ones with Print and electronic media.
One on one with Big FM
Some of the questions asked to Mishal Raheja included:
Bhopal- born Eisha Singh, as a newcomer to the small screen was asked the following questions:
There was also a photo-shoot with the two leads, Mishal Raheja and Eisha Singh in The Hotel’s courtyard
In-studio interaction @MyFM
At My FM, Eisha was accompanied by her mother and producer of the show as well. During the course of the interview, the questions asked were:
Editorial visit at Dainik Bhaskar with Eisha Singh
At Dainik Bhaskar, Eisha was asked about her experiences on the show:
Breakfast and Make–Up stories with India TV (exclusive)
India TV had traveled from Mumbai to trail Eisha and Mishal in Indore. They began with a look story with Eisha Singh as she got ready for her role as a young widow, Dhaani. The story showcased her process for getting into the character. Eisha shared her personal styling tit-bits and also shared that white is her favourite colour. She also stated that she was ready to take on such a strong role as admired Dhaani’s simplicity.
Following the transition from Eisha to Dhani, a one-on-one interview was conducted with Eisha over breakfast. During the course of the interview, Eisha in character peeled fruits and discussed her life as a widow.
As the interview went on, the young Eisha Singh had her very first fan moment with a young 7 year old asking Eisha to click a picture with her. A selfie was clicked of Dhaani and the boy which was also captured by India TV.
The actresses’ first ever Fan moment with a young boy captured by India TV
India TV Special at The Khajrana Temple
The day continued with the duo visiting one of Indore’s famous religious landmark- The Khajurana temple. India TV showcased Mishal and Eisha visiting the holy place with a walk-through of the area. The interview consisted of buying flowers at the foot of the temple stairs to seeking blessings for the success of their show and meeting their loved ones and fans inside the temple grounds.
India TV Exclusive – Special Chaat Story on the streets of Indore
The final event of the day in Indore was a food special with India TV on the streets of Indore with Mishal Raheja. The food stall was hailed for the day as the ‘Mishal Special’ with the actor serving many passer-bys a plate of the chaat. Bytes were taken of the actor preparing pani-puri along with how much he enjoyed the Indore weather. The special was conducted on one of the busiest streets in Indore which got even more crowded as fans began to meet Mishal Raheja and have some of his specially prepared pani-puris. The actor even asked fans to watch his new show and ended with the crowd chanting,’Ishq Ka Rang Safed’ as well!
Coverage Exposures
The Times of India
Hindustan Times
Dainik Bhaskar
Free Press
Patrika
People Samachar
Nai Dunia
Navbharat
Dabang Dunia
Raj Express
Indore Samachar
Dastak
Patrika
Prabhat Kiran
The Times of India
Prabhat Kiran
Agniban