Media
IndiaCast further expands COLORS TV presence in New Zealand
11 February, 2016

~ Partners with SKY to enthrall viewers starting 9th February, 2016 ~

10th February, 2016: After engaging viewers across more than 135 countries, IndiaCast is all set to further strengthen its footprint in the New Zealand market. Starting 9th February 2016, IndiaCast will reinforce Viacom18’s leading Hindi General Entertainment Channel, ‘COLORS’ presence to viewers in New Zealand, giving them access to the finest offerings from the COLORS content library as part of SKY’s foreign language subscription channel line-up.

The COLORS bouquet of offerings includes a robust combination of fiction dramas, non-fiction, reality shows, LIVE events and blockbuster movies. The programming line-up caters to many entertainment needs of the Indian diaspora across the world making COLORS the one-stop entertainment destination for viewers.

Commenting on the COLORS success story, Raj Nayak, CEO – COLORS said, “At COLORS, it has been our constant endeavor to present viewers with path-breaking content across the globe, which has fortified our position as a game changer in the television industry. As the channel launches on SKY in New Zealand, it strengthens our belief that our programming line-up provides not only Indian viewers but also international audiences with entertainment avenues in sync with their sensibilities and preferences.”

Commenting on the association, Anuj Gandhi, Group CEO – IndiaCast, said, “IndiaCast has been at the forefront of bringing Indian viewers spread across the world one step closer to home and Indian culture, by bringing them the best of Indian content. Our association with SKY enables us to reach out and further strengthen our footprint with content that engages and entertains.”

Commenting on the association, Megan King, Director of Content Strategy – SKY, said “At SKY, we’re always evolving to provide our customers with a world class entertainment experience. COLORS offers superb Hindi entertainment content and its inclusion in our foreign language channel line-up helps bring this culture closer to home here in New Zealand.”

To create widespread awareness about COLORS availability on SKY in New Zealand, IndiaCast would be cross-promoting the inclusion of its new feed extensively across its network brands, on–air and online.

-Ends-

About IndiaCast
‘IndiaCast’ is India’s First multi-platform ‘Content Asset Monetization’ entity, jointly owned by TV18 & Viacom18. The company’s mandate includes Domestic Distribution, Placement Services, International Channel Distribution & Advertising Sales, New Media (digital) distribution and Content Syndication for all the group company (TV18, Viacom18, A+E Networks|TV18 & ETV network) channels & content. For Domestic Distribution, IndiaCast manages subscription & placement services for TV18, Viacom18, A+E Networks | TV18 & ETV channel. IndiaCast aggregates and distributes over 45 channels spanning genres including General Entertainment (Hindi & Regional), Kids, News (Hindi, English, Business and Regional), Music (Hindi & International), Infotainment, Movies (Hindi & English) etc. Internationally, IndiaCast has a portfolio of over 10 channels (including Colors, MTV India International, Rishtey, News 18 India, 5 Colors regional Services and ETV Telegu) that are viewed in over 80 countries as linear services. With a rich content library of over 30000 hours across genres, IndiaCast also syndicates content in over 135 countries in 30+ languages (including Hebrew, Russian, Serbian, Bosnian, Albanian, Macedonian, Croatian, Azeri, Kazakh, Swahili, Vietnamese, Romanian, Bulgarian, Swahili, Kurdish and English among others). IndiaCast also delivers a wide range of content to various new media platforms including content from over 20 channels from the group across News, Music, Youth & Lifestyle, General Entertainment & Infotainment genre in multiple languages. Apart from Television shows & series, IndiaCast also offers Indian feature films (both Bollywood & Regional) on digital platforms in India and overseas markets. For more information on IndiaCast, log on to www.indiacast.com

For more information, please contact:
Sonia Huria | 9892447777 | Sonia.Huria@viacom18.com
Head – Communications, Viacom18