National, 22nd October 2018: In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.
Amit Arora, who has exceptionally steered the Domestic business for IndiaCast to greater heights over the years, has been elevated as President, India Affiliate Business. Additionally, Amit will also drive the South Asia business along with linear distribution with telcos.
Govind Shahi, a seasoned veteran, known for his sharp & strategic mindset, will now take over the mandate of heading the International Business for IndiaCast. As the International Business Head, Govind Shahi will oversee and drive business and revenues across functions and regions. All regional and vertical heads would report to Govind.
Sachin Gokhale, previously responsible for nurturing and successfully developing and rapidly growing the Middle East and Africa region and has managed our Asia Pacific & Business operations verticals, will now assume the new role of heading the Americas’ Business. Sachin would be responsible for expansion and growth of business to new markets in the Americas and dialing up various digital initiatives in the region.
Debkumar Dasgupta, who continues to impressively grow the Global Syndication business, will take on the added responsibility of heading the Middle East and Africa region.
Commenting on the organizational restructuring, Anuj Gandhi, Group CEO, IndiaCast commented, “As technology opens up newer viewing platforms and content evolves in both duration and variation, the business of distribution and syndication of content is evolving rapidly – in terms of new markets and new avenues of showcase, thereby ensuring that monetization opportunities are scaling up beyond traditional markets and platforms. This organizational rejig allows us to leverage the existing capabilities and strengths of our leaders and their teams in growing revenues and to explore new opportunities across various technologies and markets globally”.
Both Amit Arora and Govind Shahi will continue to report into Anuj Gandhi, Group CEO, IndiaCast.
IndiaCast is a joint venture between TV18 Broadcast Limited (TV18) and Viacom18 Media Private Limited (Viacom18) and is India’s first multi-platform content asset monetization entity. IndiaCast brings quality Indian content to viewers across the globe and inter-alia manages channel distribution, advertising sales, digital media distribution and content syndication. IndiaCast distributes various TV channels spanning across several genres including general entertainment, kids, news, music, infotainment, movies etc. in India. Internationally, IndiaCast distributes various channels that are viewed in over 80 countries as linear services. Rich content library syndicated by IndiaCast is viewed nearly in 100 countries in more than 20 languages. To learn more about IndiaCast visit www.indiacast.com.
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