~ COLORS announces Tata Motors presents Khatron Ke Khiladi – Kabhi Peeda, Kabhi Keeda ~
~ Arjun Kapoor to make his small-screen debut on India’s premier stunt-based reality show ~
~ The new season to be shot at the adventure capital of South America, Buenos Aires, Argentina ~
Mumbai, 29th October, 2015: The rush of adrenalin, the daunting tasks, the chills and the thrills, the creepy crawlies, the high impact stunts; it’s all gearing up to make an action-packed comeback as Tata Motors presents Khatron Ke Khiladi preps for an all-new season on COLORS. And joining this action fiesta as host, this edition, will be Bollywood’s newest rising star who has created waves through his spirited action-hero persona, Arjun Kapoor. As 14 unsuspecting contestants prepare for their exciting expedition, Arjun Kapoor is all set to stir up the fear quotient with the show’s brand-new theme ‘Kabhi Peeda, Kabhi Keeda’. Resilience and courage will take centrestage as phobias will be shown the door and inner strength will reign supreme. Along with some never-seen-before stunts, Arjun Kapoor will bring in his quintessential sense of humor and happy-go-lucky attitude to this edition of Fear Factor India. The team is all set to shoot the new season in the picturesque location of Buenos Aires, Argentina this November over a month long schedule.
This year’s 14 charming contestants who will face their fears headlong are Tanishaa Mukherji, Sidharth Shukla, Vivan Bathena and Sana Saeed, real-life television couple Jay Bhanushali and Mahhi Vij, model Parvathy Omanakuttan, Indian hockey player Yuvraj Walmiki, telly actors Aishwarya Sakhuja, Tina Dutta and Himanshoo Malhotra, and dancing stalwarts Faisal Khan, Mukti Mohan and Raghav Juyal.
Commenting on Arjun Kapoor’s association with the newest edition of Khatron Ke Khiladi, Raj Nayak, CEO – COLORS said, “If television is about mass appeal, Khatron Ke Khiladi is its ambassador, as it brings together the perfect blend of fun, action and entertainment delivered through an eclectic, and often mind-boggling combination of stunt and visuals. And, the one actor who stands in absolute tandem with all these aspects is Arjun Kapoor. His versatility – be it through explosive action or a distinct sense of humor – coupled with his widespread appeal among audiences across age-groups make him the ideal choice for Khatron Ke Khiladi. As we kick off an all-new season, we welcome Arjun Kapoor into the COLORS family and look forward to raising the levels of entertainment manifold. We would also like to welcome Tata Motors who have extended their support to Khatron Ke Khiladi – Kabhi Keeda, Kabhi Peeda as the show’s Presenting Sponsors.”
According to Ms Delna Avari, Head – Marketing Communications & Service, Passenger Vehicles Business Unit, Tata Motors, “It’s been an exciting year for Tata Motors with new products, new marketing interventions which have helped us connect with our audience effectively. We have embarked on a brand transformation journey and have associated with some exciting properties with COLORS. We have now partnered with them for yet another youthful, high-energy and an engaging property – Khatron Ke Khiladi as Presenting Sponsors, to reach-out to a different set of audience. The concept of the show is to push oneself to overcome new challenges, which resonates with our values as well. We have been producing and associating with very compelling campaigns which are simple yet powerful and will continue to do so.”
Adding further, Manisha Sharma, Programming Head – COLORS said, “One needs to be mentally tough and willing to challenge one’s grit to participate in a show like Khatron Ke Khiladi. Our 14 daring contestants are looking stellar and are raring to go. And making his television debut, Arjun Kapoor will be the cool and mischievous Gen X host who will not only take digs at contestants, but also be their source of moral support. As their perseverance of the contestants comes to test, a self-assured and assertive Arjun Kapoor will lighten the mood while combining elements of fun and fear to create unparalleled entertainment for both contestants and viewers.”
Speaking about his television debut, Arjun Kapoor said, “I love action in all its forms. Be it daredevil stunts or intense action sequences in my films. The thrill and adrenalin rush which accompanies a well-planned stunt is an experience which cannot be put into words. With Khatron Ke Khiladi, I’m not only going to be performing stunts, but will also be involved in designing them and watching them come alive. And with the peeda and keeda concept, I’m definitely looking forward to having some mad fun with the contestants in Argentina.”
Commenting on the all-new season, Deepak Dhar, Managing Director, Endemol Shine India said, “This season Khatron Ke Khiladi –Kabhi Peeda, Kabhi Keeda will be a gruelling challenge for the contestants! They will have to deal with our many innovations in stunt design, with additional keedas (trouble and insects) and peedas (the pain) to overcome their many apprehensions and fears. With Arjun Kapoor hurling the challenges to the band of daredevils, this year, the fun, action and entertainment quotient will explode! We cannot wait for the contestants to reach Argentina and experience the thrill first-hand”
Tata Motors presents Khatron Ke Khiladi – Kabhi Peeda, Kabhi Keeda is a stunt-based reality show which will bring together 14 suave celebrity contestants from different walks of life to test their threshold of the peeda while Arjun Kapoor adding his quintessential keeda in every task. Be it height, confined spaces, wild animals or creepy crawlies, the stunts challenge the contestants’ psyche to make way for tons of action and oodles of entertainment. The show will go on-air on COLORS in 2016.
For latest updates on the show, follow @COLORSTV on Facebook and Twitter | For Exclusive pictures follow COLORSTV on Instagram | Follow the hashtag #KKKonColors
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, ‘COLORS’ launched on 21st July, 2008, offers an entire spectrum of emotions to its viewers. From fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘cohesive viewing’, through programmes like Ishq Ka Rang Safed, Thapki…Pyaar Ki, Sasural Simar Ka, Balika Vadhu – Kacchi Umar Ke Pakke Rishtey, Udann, Chakravartin Ashoka Samrat, Swaragini, Meri Aashiqui Tum Se Hi, Naagin, India’s Got Talent, Farah Ki Daawat, Comedy Nights With Kapil, Comedy Nights Bachao, Khatron Ke Khiladi, Mission Sapne, The Anupam Kher Show – Kucch Bhi Ho Sakta Hai, Jhalak Dikhhla Jaa, 24, IIFA and Bigg Boss amongst others.
About Tata Motors:
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.
(www.tatamotors.com; also follow us on Twitter: https://twitter.com/TataMotors)
About Endemol Shine India:
Endemol India is one of the leading and most valuable content production companies in India across television, film and digital content. The company is a 51:49 strategic alliance between Endemol BV – the world’s largest independent television production company and CA Media – the Asian investment arm of the Chernin Group (TCG). The company has over the years produced successful television shows like Bigg Boss, Fear Factor, Laughter Challenge, Jo Jeeta Wohi SuperStar, over 400 episodes of Deal Or No Deal and the recently launched The Money Drop for Sun Network amongst others. Endemol India has also forayed into the movie making business with the remake of blockbuster Kahaani in Tamil and Telugu.
For more information, please contact:
Tanushree Mehra | 09820385814 | Tanushree.Mehra@viacom18.com
Atrayee Chandra | 09930915304 | Atrayee.Chandra@viacom18.com
Prerna Gulati | 099203040305 | Prerna.Gulati@viacom18.com
Ashmita Pillay | 09029037016 | email@example.com