Media
A Classic Narration of Unending Love, Devotion, Pride and Sacrifice... Krishndasi on COLORS
21 January, 2016

~Story of Aradhya; her coming to terms with her conflicted Devadasi lineage and the strife to uphold her integrity in today’s age~

~Krishndasi to premiere on 25th January 2016; every Monday to Friday at 10:30 PM~

Mumbai, January 19, 2016: They are women of strength; brave carriers of culture, rich tradition and all-embracing devotion to one divine force – Lord Krishna. Kick-starting the year, COLORS presents an untold tale of the Devadasi community shrouded in secrecy and mystique with its newest offering Krishndasi. The show will trace the story of three generations belonging to the Devadasi lineage with Kumudini (Indira Krishnan) being at the helm of it. She holds pride in her legacy and strongly upholds the Devadasi tradition passing it on to her daughter Tulsi (Chhavi Mittal), who, to protect her daughter Aradhya (Sana Amin Sheikh) from this legacy hides the truth. But in pursuit of her real identity, Aradhya ends up uncovering the truth about her lineage and reopens pages of history that her mother worked hard to keep hidden. Produced by Optimystix Entertainment India Pvt. Ltd with Vaishnavae Media Works Ltd stepping in as Creative Producers, Krishndasi, an hour-long proposition, will go on-air starting 25th January 2016, with subsequent episodes to be telecast every Monday to Friday from 10:30 PM to 11:30 PM.

Commenting on the launch of the show, Raj Nayak, CEO – COLORS, said, “With every new show launch, we strive to meet the audience expectations by presenting something unique and diverse. Exploring different ideas and genres has always been the channel’s priority and we are taking a massive leap by presenting a show that is based on the ancient Devadasi system that was outlawed many years ago but is still rampant in some parts of the country. We have consistently strived to showcase socially relevant content and with Krishndasi, we are looking forward to taking our contribution towards societal awareness one step further. The show has been a runaway hit down South and we’re certain that the newer version, now on COLORS, will appeal to viewers in the rest of the country as well.”

Speaking about the content to be showcased on the show, Manisha Sharma, Programming Head – COLORS said, “Our programming mantra has focused on creative storytelling bringing stories that are buried in folklore to mainstream. While traditions might have changed, the way they impact women remains the same. Over the years, women have been depicted as mothers, caregivers, and relationship-drivers. This is passé, and with Krishndasi, we are delving deeper into the untold story of women of God with Aradhya’s life story. Krishndasi is a story of today’s time and era where Aradhya belongs and how she discovers her own identity as she moves ahead in life. Backed by a strong concept and riveting storyline making for a gripping hour-long watch, the show will be high on drama and intrigue factor built around the elements of love, mystery, struggle and self-discovery.”

Set against the backdrop of present-day Pune, Krishndasi will showcase the story of three generations whose heritage holds secrets that shape their contrasting personalities. Kumudini, the authoritative matriarch of the family is a devotee of Lord Krishna and takes immense pride in being a part of the age old Devadasi custom. On the other hand, Tulsi is a gentle and compassionate woman who is forced to embrace the Devadasi culture and follow her mother’s footsteps. Having experienced a gruesome life as a Devadasi, Tulsi protects her daughter from getting caught in the web of exploitation and humiliation. Though she is born into an over-protective environment, Aradhya grows up to become an independent girl with a modern outlook but struggles to find her identity and the truth about her father. Her struggles escalate her personal insecurities and relationships but her life takes a turn for the better when she meets Aryan (Shravan Reddy) and finds herself falling in love with him. But her ancestry strains their love story under the pressure of conflicts and traditional differences between their families.

Producer Vipul Shah from Optimystix Entertainment said, “The production value builds on the grandeur of the tradition while showcasing Aradhya’s dilemmas about her roots and pedigree. Kutty Padmini and Vaishnavae Media Works Ltd. have tremendous experience when dealing with the Devadasi concept; with help of dynamic creative team at Optimystix we have touch upon a fresh perspective to this property. With this show, we are extending our partnership with COLORS and look forward to combining our energies to make this show a national success.”

Speaking about the concept of the show, creative producer Kutty Padmini from Vaishnavae Media Works Ltd said, “Krishndasi explores an age-old practice; a concept that has been lost in the pages of history but continues to exist in the bylanes. We have made an effort of maintaining a contemporary backdrop to build present-day relevance engaging viewers across the country. After tasting success with the Tamil version of the show, we are excited to recreate the drama for the Hindi viewing audience and replicate the success once again with Krishndasi. ”

Along with the aforementioned cast, Krishndasi will bring together popular television faces like Uday Tikekar as Pradyuman (Aryan’s grandfather), Jiten Lalwani as Shashwat (Aryan’s Father), Shweta Mahadik as Pavitra (Aryan’s Mother), and Tasha Kapoor as Gayatri (Aryan’s sister) among others.

Keep watching as Aradhya fights to discover the truth about her identity on Krishndasi, starting 25th January, 2016, Every Monday to Friday at 10:30 PM on COLORS!

-Ends-

About ‘COLORS’:
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Ishq Ka Rang Safed, Thapki…Pyaar Ki, Sasural Simar Ka, Balika Vadhu – Kacchi Umar Ke Pakke Rishtey, Udann, Chakravartin Ashoka Samrat, Swaragini, Meri Aashiqui Tum Se Hi, Krishndasi, Chhoti Anandi, Comedy Nights, Comedy Nights Bachao, Naagin, Bigg Boss, 24, Mission Sapne, India’s Got Talent, Box Cricket League and Khatron Ke Khiladi amongst others.

About ‘VIACOM 18’:
Viacom 18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on air, online, on ground, in shop and through its cinema

For more information, please contact:
COLORS

Tanushree Mehra | 9820385814 | Tanushree.Mehra@viacom18.com
Prerna Gulati | 9920304305 | Prerna.Gulati@viacom18.com
Atrayee Chandra | 9930915304 | Atrayee.Chandra@viacom18.com

Genesis Burson-Marsteller
Richie Mehta | 9920592729 | Richie.Mehta@bm.com
Swapna Wazalwar | 7045503319 | Swapna.Wazalwar@bm.com
Nitisha Prabhakar | 9819149941 | Nitisha.Prabhakar@bm.com