Mumbai, 24th September, 2015: Viacom18, India’s fastest growing multi-platform entertainment networks with a competitive footprint in the broadcast space, today announced the appointment of Monika Shergill as the Content Head of Viacom18 Digital Ventures. As a part of her mandate, Monika will be responsible for driving Content & programming strategy for Viacom18’s new digital business and will be reporting to Gaurav Gandhi.
Commenting on the appointment, Gaurav Gandhi, Chief Operating Officer – Viacom18 Digital Ventures said, “We are delighted to have Monika Shergill on board to drive the content initiatives for our digital business. She brings with her a wealth of experience in content development and creative strategy, which, we believe, will enable us to create differentiatied and compelling offerings across audience groups.”
Confirming her move, Monika Shergill said, “I hold tremendous regard for the various businesses that Viacom18 has explored keeping in tune with viewer preferences. The digital platform is fast-evolving and I am looking forward to working towards developing this segment further for Viacom18 Digital Ventures, along with its extremely talented team.”
Monika has close to 20 years of experience in the broadcast industry in creating content, mounting big scale productions, running network teams for channel brands and being responsible for budgets and promotions. Prior to joining Viacom18 Digital Ventures, Monika has held various leadership postions with Star India, Sony Entertainment Television, Zee Telefilms Ltd. and SAB TV.
Viacom 18 Media Pvt. Ltd. is a joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world’s leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) (www.viacom.com) and the Network18 (www.network18online.com) Group, the group operates news channels – CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional news channel in partnership with the Lokmat group).
Viacom18 is India’s fastest growing entertainment network of iconic brands offering multi-platform, multi-generational and multicultural brand experiences across television, film, digital media and LIVE events.
Viacom18 Media Pvt. Ltd. includes the vibrant youth brand – MTV (www.mtvindia.com), MTV Indies, the fastest growing kids cluster – Nick (www.nickindia.com), Nick Jr, Nick Teen & Sonic, India’s premier International Entertainment channel – Vh1, India’s only English Entertainment Comedy Channel – Comedy Central, India’s only linear film production & distribution banner – Viacom18 Motion Pictures, COLORS (www.colorstv.in) one of India’s leading Hindi General Entertainment channel. This apart, Viacom18 also runs Viacom18’s consumer products business in India and also a brand solutions offering – Integrated Network Solutions (INS).
For more information, please contact:
Sonia Huria | Sonia.Huria@viacom18.com