JUNE 08, 2015: MTV India, the youth entertainment channel of Viacom18 Media Pvt. Ltd., a joint venture between Viacom International Inc. (NYSE: VIA and VIA.B) and Network18 – one of India’s leading entertainment conglomerates, is now available to viewers in Hong Kong starting June 2, 2015 on now TV, one of the world’s largest commercial deployments of IPTV and Hong Kong’s largest pay TV provider.
Currently, MTV India is available to viewers in 49 countries including the US, Australia, New Zealand, UAE, Nigeria, Thailand, Trinidad & Tobago, Singapore among others. Now, through now TV, MTV India, the channel will be available to viewers in Hong Kong for the first time ever. Viacom 18’s flagship general entertainment channel COLORS is already available on now TV and is extremely popular in Hong Kong. now TV is one of the world’s largest commercial deployments of IPTV and Hong Kong’s largest pay TV provider and offers the widest range of local and international content on its platform in Hong Kong.
Speaking about the launch of MTV India in Hong Kong, Aditya Swamy, EVP and Business Head, MTV India said, “It is extremely exciting for MTV India to enter Hong Kong with now TV. Being the universe of the young, we have never been boxed by geographical boundaries. Our service goes to over 35 countries, broadcasting a heady dose of our local pop culture. The catchy Bollywood tunes, our original music productions and our super hit reality and drama series will entertain young people across varied cultural backgrounds bringing them together in their love for all things MTV.”
Gaurav Gandhi, Group COO – IndiaCast, said, “With the launch of MTV India on now TV, we have further strengthened our relationship with the platform. Together, we look forward to providing the very best of South Asian Entertainment to the diaspora in Hong Kong. This launch increases MTV India’s international footprint to 50 countries as the channel continues to entertain global audiences through its unique offerings including original music programming, Bollywood music and successful fiction & non-fiction format shows targeted to the youth”
Loke Kheng Tham, PCCW’s Executive Vice President of Pay TV, said: “now TV is Hong Kong’s largest pay-TV provider, offering more than 190 top-class channels to our 1.2 million customers. Adding MTV India to our lineup further demonstrates now TV’s commitment to providing all customers with a wide range of program choices. Indians in Hong Kong can now watch their favorite shows exclusively on now TV as part of the Indian Pack.”
MTV India, India’s premier youth brand, is a dynamic and a vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV India is the cultural home to the millennial generation, music fans and artists. A 30 MM fan following across show pages on social media has made MTV India the #1 brand in social influence as well. MTV India’s aim is to entertain, engage and inspire young people through its evocative communication and relevant youth shows such as MTV Roadies, MTV Splitsvilla, Coke Studio@MTV, MTV Unplugged, and many more.
MTV India is now available from June 2, 2015 on now TV in Hong Kong
‘IndiaCast’ is India’s first multi-platform ‘Content Asset Monetization’ entity, jointly owned by TV18 & Viacom18. IndiaCast mandate includes Domestic Distribution, Placement Services, International Channel Distribution & Advertising Sales, New Media (digital) distribution and Content Syndication for all the group company channels & content. For Domestic Distribution, IndiaCast has a majority owned joint venture with Disney UTV, which manages subscription & placement services for the TV18, Viacom18, A+E Networks | TV18, ETV channels & Disney UTV group channels. ‘IndiaCast UTV’ aggregates and distributes over 40 channels spanning genres including General Entertainment (Hindi & Regional), Kids, News (Hindi, English, Business & Regional), Music (Hindi & International), Infotainment, Movies (Hindi & English) etc. Internationally, IndiaCast has a portfolio of over 10 channels (including Colors, MTV India International, Rishtey, News 18 India and 6 ETV regional Services) that are viewed in over 80 countries as linear services. With a rich content library of 15000 hours across genres, IndiaCast also syndicates content in over 100 countries in 20+ languages (including Hebrew, Russian, Serbian, Bosnian, Albanian, Macedonian, Croatian, Azeri, Kazakh, Swahili, English among others). IndiaCast also delivers a wide range of content to various new media platforms including content from over 20 channels from the group across News, Music, Youth & Lifestyle, General Entertainment & Infotainment genre in multiple languages. Apart from Television shows & series, IndiaCast also offers Indian feature films (both Bollywood & Regional) on digital platforms in India and overseas markets. For more information on IndiaCast, log on to www.indiacast.com
MTV, world’s premier youth brand, is a dynamic and a vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the millennial generation, music fans and artists. A 30 MM fan following across show pages on social media has made MTV the #1 brand in social influence as well. MTV products are available across 35 unique categories with targeted brand licensing. MTV also has a buzzing MTV Live business with properties like MTV Video Music Awards and MTV Bollyland. Aiming to entertain, lead and collaborate with young people through its evocative communication and youth relevant shows like MTV Roadies, Coke Studio@MTV, MTV Unplugged, MTV Rock the Vote, MTV Kaisi Yeh Yaarian etc. For information about MTV in India, visitwww.mtv.in.com.
For more information, please contact:
Sonia Huria, Head – Communications, Viacom18 | +91 9892447777 | Sonia.Huria@viacom18.com