Dora inspired children to Sketch it, Paint it, Color it & Create it
Chennai, 20th April, 2015: Sketch it, paint it, color it or create it! Nick Jr India celebrated – World Creativity and Innovation Week with Dora the Explorer. The campaign that aimed to inspire the little geniuses to unleash their creativity and provide them with an unique opportunity to showcase their talent. The creativity drive was driven by Dora – The Explorer, who flagged off the “Go Creative” campaign by inviting young minds to participate in this fun filled, innovative week from 15th April to 21st April, 2015.
The week long initiative, kick started online wherein children had to sketch, color, paint or create Dora. The campaign then came alive on ground through interesting multi-city engagement initiatives. The World Creativity and Innovation Week has been celebrated across the world in 46 countries since 2001. Through this unique concept, Nick Jr’s aim was to urge the children to unleash their creative side and bring out the best of their talent through the expressive medium of Art.
Commenting on the initiative, Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster said, “Art is the most apt form of expression and children with their curious and creative minds have always enjoyed being a part of such interesting activities. The initiative is intended at spurring creativity and inspiring innovation amongst children. Our objective is to provide them a platform to bring out the innovative sketches and artistic strokes.”
Dora the Explorer is as a 7-year-old girl who actively engages preschoolers in a play-along, adventure. Adored by children, every episode has Dora the educator invite young viewers to join her on an exploration with a clearly defined goal. Dora also introduces kids to Hindi and English words and gives viewers the skills and the confidence needed to overcome challenges
This World Creativity and Innovation week with Nick Jr’s Dora the Explorer kids all around Chennai got their paintbrushes and pencils ready and showcased exquisite talent and brought out the best masterpiece they’ve ever made!