Celebrated Marathi actress Archana Nipankar joins the movement to clean up Mumbai's beaches, post Ganpati Visarjan
Mumbai, 24thSeptember 2018: The network with a humane purpose, Viacom18, along with 700 student volunteers associated with the Children’s Movement for Civic Awareness (CMCA) today supported the city civic authorities by organizing a clean-up drive across major beach promenades in the city. As a part of the Chakachak Mumbai initiative, Viacom18’s flagship CSR project, the organisation has been partnering with CMCA for 3 years now to support the annual beach clean-up post Ganpati Visarjan.
Joining the young volunteers were popular Nickelodeon toons Motu Patlu and Shiva, who encouraged and motivated them towards environment friendly living and responsible celebrations. Accompanying them was popular actor Archana Nipankar who plays Dipika in the popular Colors Marathi show Radha Prem Rangi Rangali.
Over 700 children from twelve schools assembled at various locations across the city to be a part of the beach clean-up. The beach clean-up is an annual event organized by CMCA, where scores of children from CMCA member schools participate to clean up the beaches after Ganapathi Visarjan.
Every year during the month of September, the streets of our city play host to Ganesh Chaturthi celebrations. A large section of the society is still unaware of the pollution and environmental damage caused by Plaster of Paris (POP) idols and chemical paints. CMCA has always stressed on the importance of celebrating festivals in a responsible manner. As part of the learning process, children conduct eco-Ganesha campaigns in their schools and neighbourhoods to spread awareness about the environmental impact of Plaster of Paris and to encourage people to celebrate festivals in an environmental friendly way.
About Chakachak Mumbai:
Chakachak Mumbai is the flagship pro-social initiative of Viacom18 Media Private Limited, being implemented across Mumbai. In keeping with the Prime Minister’s Swachh Bharat Abhiyan, this flagship program involves scaling up infrastructural enhancement for community sanitation along with behavior change and awareness sessions to affect a positive shift in the people’s mindsets about sanitation.
Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.
CMCA is an 18-year-old non-profit organisation that is a pioneer in Citizenship Education in India. Our mission is to transform young Indians into concerned, thinking and active citizens for an inclusive and sustainable India. We do this by engaging with young people at the grassroots in educational institutions and communities through experiential programmes that impart Citizenship values and Life Skills. Simultaneously, we work towards integrating Citizenship Education into educational policies and practices. Currently, CMCA reaches 17,000 young people in 10 cities and 41 villages, in over 300 educational institutions. In Mumbai, CMCA started off with just 3 CMCA clubs in 3 schools in 2004. Today it reaches out to 2500 plus children through 54 civic clubs in 28 schools.
CMCA PARTNER SCHOOLS IN MUMBAI
For further details, please contact:
Viacom18 | Ritam Chakrabarty | Ritam.Chakrabarty@viacom18.com | 9833294111
CMCA| Vinodini Lulla, Trustee, CMCA | firstname.lastname@example.org | 9820638439