National, 6th April 2021: Viacom18 today announced the appointment of Sagnik Ghosh as Business Head, COLORS Bangla. Sagnik will be taking over from Rahul Chakravarti who cemented the channel’s position as the third ranked GEC in the highly competitive Bengali market. Sagnik will be reporting to Rajesh Iyer, Head – Regional Entertainment (Bangla, Odia, Tamil and Gujrati Clusters), Viacom18.
A cross industry veteran with over 2 decades of experience panning Media and Entertainment, Advertising and BFSI industries, Sagnik, in his previous assignments, had led Star Jalsha and Star Bharat to leadership positions in their respective markets and genres.
“Regional is an important growth driver for Viacom18 and West Bengal is an important market for us. I’d like to thank Rahul for his contribution and wish him the very best in his future endeavours.” Noted Rajesh Iyer, Head – Regional Entertainment (Bangla, Odia, Tamil and Gujarati Clusters), Viacom18, adding, “Sagnik brings three important aspects to this role – his knowledge of the Bengali entertainment industry, his understanding of consumer preferences and his marketing expertise which cumulatively will dial up both the brand and the business.”
On his new role Sagnik said, “The Bengali broadcast entertainment market provides considerable opportunities and is known for its creative prowess for producing content that is often taken to other markets. COLORS Bangla has a rich legacy and now is time to grow further and challenge the market leaders. Together, with the dedicated and talented team, I look forward to propel COLORS Bangla to greater heights.”
Prior to joining Viacom 18, Sagnik has worked with Star India as Executive Vice-President and Business Head, Star Jalsha and Jalsha Movies (Bengal Cluster). In the Hindi Speaking Market, Sagnik had led the brand revamp of Star Plus, and re-launched Life OK as Star Bharat and led it to a Number 1 position. In Bengal, Sagnik helped in the turnaround of Star Jalsha and got it back to Number 1 position. Prior to joining the Media and Entertainment industry, Sagnik worked with some of the top BFSI brands like Axis Bank, HSBC etc.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Network18, which owns 51%, and ViacomCBS, with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.
About COLORS Bangla
A family entertainment channel that brought about a revolution in Bangla Television, COLORS Bangla (Erstwhile ETV Bangla) matches the distinctiveness of the rich Bangla culture with qualitative and contemporary programming. The channel mirrors the cultural ethos and the progressive values of the Bengalis’ through innovative and relevant content. Some of our flagship shows have been programmes like Resham Jhanpi, Mahaprabhu Sree Chaitanya, E Amar Gurudakshina, Bindass Dance, Abbulish, Byomkesh, Shonge Srijit, Benebou, Ke Hobe Bangla r Kotipoti amongst others.