National, 24th September 2021: Viacom18 today announced the appointment of Vipul Nagar as Business Head – Colors Gujarati. He will be responsible for managing the overall business and operations for Colors Gujarati and Colors Gujarati Cinema, and will be reporting to Rajesh Iyer, Head – Regional Entertainment (Bangla, Odia, Tamil and Gujrati Clusters), Viacom18.
Vipul comes with over 20 years of industry experience, bringing in extensive knowledge and understanding of the Gujarati content ecosystem, having led programming for Ahmedabad, Vadodara, Surat & Rajkot at Radio Mirchi. He last served as Senior Vice President & National Solutions Director for Mirchi Brewery.
Speaking about the appointment, Rajesh Iyer, Head – Regional Entertainment (Bangla, Odia, Tamil and Gujarati Clusters), Viacom18 said, “Gujarat has a vibrant culture which is reflected in the variety of its entertainment landscape. The market has, of late, demonstrated an increasing appetite for homegrown content in the broadcast entertainment space and this provides us with a significant opportunity. As we look to build our presence amidst both our viewers and advertisers, with Vipul’s rich experience across the media and entertainment value chain, he is well poised to tap into the full potential of the market.”
On his new role Vipul Nagar, Business Head – Colors Gujarati said, “The Gujarati cinema and entertainment market provides plethora of opportunities and is known for its creative prowess for producing content that is engaging, fun and entertaining. COLORS Gujarati and COLORS Gujarati Cinema have an interesting legacy, and I am excited to embark on the journey to take them to even greater heights.”
Prior to joining Viacom18, Vipul has led teams at Radio Mirchi, Dcube and EAI Education. He has been awarded with prestigious awards like New York Radio Award, Asia Consumer Engagement Forum Award, India Radio Forum Award and Golden Mikes. He was also awarded with Safdar Hashmi National Award from UP Sangeet Natak Academy, for his contribution in theatre.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.
About COLORS Gujarati
COLORS Gujarati (Erstwhile ETV Gujarati) is the only Gujarati general entertainment channel reflecting the kaleidoscope of distinctive tastes and traditions of the vibrant state of Gujarat through its innovative and differentiated content. With a tagline of “Dil Thi Gujarati” the shows connect with the hearts of the audiences. The channel has an eclectic mix of Fiction and Non Fiction shows. Some of the flagship fiction shows include Rasoi show, Rashi Rikshawali, Abhilasha, Chhuta Chheda, 1760 Sasuma, and Suri. Some of our popular Non fiction shows include Daily Bonus, Naach Maari Saathe, Bola Keta Taka, Khadkhadaat which have won the hearts of our viewers.
Colors Gujarati is available on your local cable networks and on TATA Sky (channel 1702).