August 11, 2021, National: Viacom18 today announced the appointment of Viraj Raje as the Head of Programming for Colors Marathi. He will be responsible for managing the channel’s content strategy and creative framework.
Viraj comes with over 25 years of experience in the industry with having led creative teams across Marathi television and films. Prior to joining Colors Marathi, Viraj has worked with Disney+Star India, Reliance – Big Productions, and as a freelance film director, wherein he has revolutionised the Marathi entertainment by creating novel and engaging content.
Welcoming Viraj Raje to Colors Marathi, Ravish Kumar, Head – Regional Entertainment (Kannada and Marathi Clusters), Viacom18 said, “Marathi entertainment, especially on television, caters to audiences with extremely varied preferences – connecting viewers in both urban metros as well as rural parts of the state. Colors Marathi has been paving the path for content that resonates with this diverse audience, bringing stories that are modern yet seeped into the culture of the land. Viraj’s rich experience in the entertainment industry and knowledge about pulse of the Marathi viewer will help us further enhance the channel’s footprint and bring delight to our audiences.”
Viraj Raje, Head of Programming, Colors Marathi, said, “Content creators today need to be subservient to the fact that to captivate the audience’s interest, one needs to bring the right balance of novelty and mass appeal. I am excited to embark on this exciting journey at Colors Marathi and look forward to creating unique stories that truly reflect the ethos of the Marathi audience.”
In his long career spanning 25 years, Viraj has been honoured with numerous awards like the Maharashtra State Award, Best Director for the feature film Shyamche Vadil, Best Social Film and Screenplay for Babanchi Shala.
About Colors Marathi
COLORS Marathi is a family entertainment channel that mirrors the cultural ethos and spirit of Maharashtra through a range of unique differentiated content created to redefine the family viewing experience. Pioneers of the Marathi General Entertainment Genre, COLORS Marathi has many firsts to its credit. The channel was the first to experiment with new homegrown non-fiction formats like Bigg Boss, Sur Nava Dhyas Nava, Gaurav Maharashtracha, and Crime Diary that has revolutionized the Marathi Television space. On the fiction front COLORS Marathi has had a glorious run with landmark shows like Tu Majha Saangati, Majhe Mann Tujhe Jhale, Ghadge & Suun, Sukhachya Sarini Hye Maan Baware, Balumamachya Navan Changbhala, Jay Jay Swami Samrtha, Sundara Mana Madhye Bharali, Raja Ranichi Ga Jodi, and many more thus establishing new standards of scale and grandeur in Marathi Television history.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Network18, which owns 51%, and ViacomCBS, with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.