~The name – VOOT by Viacom18 – reflects the expression used by the digital generation to express happiness, enthusiasm and triumph~
NATIONAL, 26th October 2015: Viacom 18 Digital Ventures, the digital arm of Viacom18, one of India’s fastest growing media networks, today announced its new OTT video platform’s brand name and logo. The soon to be launched service has been branded ‘VOOT’ by Viacom18- an expression used by today’s digital generation to express happiness, enthusiasm and triumph. The brand identity for VOOT by Viacom18, which is expected to go live in coming months, has been created by Brand Gym and Elephant Design.
VOOT, as its youthful and exuberant name suggests, intends to lead its entry into the market with entertainment, flair and imagination. Viacom18 Digital Ventures has been working for the last few months with its set of strategic partners on the brand design and logo with the aim of keeping it distinctive, differentiated and in-sync with the brand mission to create a fun filled world of entertainment.
Specifying the need for an exclusive new platform, Sudhanshu Vats, group CEO, said “As one of the fastest growing media companies in the country, for us at Viacom18, digital content creation, delivery and access are essential focus areas for driving growth. With VOOT, we set out to leverage an already digitally engaged audience with our content offerings. VOOT will not only be the singular and exclusive destination for Viacom18’s content portfolio, but will have an equally strong focus on original programming created especially for the platform. The brand mission of VOOT is to create a whole new world of entertainment, filled with happy discoveries and addictive content”
Gaurav Gandhi, COO, Viacom 18 Digital Ventures, said, “The idea of creating this new brand VOOT comes from our desire to create a new, alternate and differentiated world of entertainment for audiences in the digital space. The core essence of the brand is ‘infectious fun’ and ‘happiness’, and this is something that not only flows through in our bright and colorful logo, but will also resonate in our content philosophy. Just like the expression VOOT, the entire philosophy and experience of the service promises to be joyous and celebratory in nature. The digital video market, both in terms of audiences and revenues, is set to explode over the coming years. VOOT will not only target to gain a sizeable share of this market over the years, but also lead the way and set new trends in original content creation in this space.”
VOOT, besides being the singular and exclusive destination for Viacom 18 network’s content portfolio, will have an aggressive original programming strategy for the service. Working with strong technology, content & branding partners in India & across the globe, the new service will deliver high quality content to consumers on a wide variety of connected devices over Wi-Fi, 4G, 3G and 2G networks.
ABOUT VIACOM18 DIGITAL VENTURES
Viacom18 Digital Ventures is a newly created division within Viacom18 with a mandate to build consumer facing digital businesses for the company. In addition to building direct-to-consumer streaming businesses, Viacom18 digital ventures will also manage all digital licensing and monetization for the company’s content assets. The division will also look at expanding the group’s digital businesses and partnerships via both organic and in-organic routes.
The mission of Viacom18 Digital Ventures is to entertain and enrich the lives of every online Indian, by bringing personalized world-class entertainment experiences on their connected screens
For further information:
Director – Corporate Communications
Siddharth Bijpuria | 9920706646 | email@example.com