Media
Viacom18 expands its international footprint with the launch of COLORS Gujarati in UK
08 June, 2021

~ Launched on 1st June ’21 on Sky, COLORS Gujarati is the only Gujarati channel available in UK ~
~ COLORS Gujarati will be available to Virgin Media’s ‘Asian Mela Pack’ subscribers from 8th June ~

3rd June 2021; UK/India: Viacom18 Media, India’s fastest growing entertainment network has launched its regional entertainment channel, COLORS Gujarati, in UK. IndiaCast Media Distribution, jointly owned by TV18 & Viacom18, has partnered with Sky & Virgin Media for the channel launch. The channel is available to Sky subscribers starting 1st June on Channel No. 794 and will be available to Virgin Media’s ‘Asian Mela Pack’ subscribers from 8th June on Channel No. 825. Currently, the network offers its flagship general entertainment channel COLORS along with the premium entertainment channel COLORS Rishtey and the movie channel COLORS Cineplex in UK. With this new addition, COLORS Gujarati will become the only Gujarati language channel to be available to UK viewers. The channel will bring the best of Gujarati content all through the week along with movie premieres every Sunday at 7 PM.

Faisal Mahomed, Director, BT Media and Broadcast, said “As a leading provider of media services in the UK, BT Media and Broadcast is at the forefront of broadcast innovation. With a successful partner track record, we’re pleased to continue to help Viacom18 capture larger UK audiences through our cutting-edge technology, and as always, we look forward to supporting Viacom18 with their growth plans – both in the UK and internationally.”

Govind Shahi, Executive VP – International Business, IndiaCast, said “We have a large Gujarati speaking population in UK and they have made their presence felt in the social and cultural fabric of the country. But currently, there is no single Gujarati channel in UK even though there are various TV channels for Punjabi, Urdu, Bangla and other regional language audiences. The launch of COLORS Gujarati will fulfil this need-gap in the UK. The channel will constitute of best-in-class Gujarati content from our hugely popular India library – including fiction, non-fiction series and movies”. With this launch on both Sky and Virgin, Colors Gujarati will reach out to a vast majority of subscribers who can sample and enjoy quality content in sync with their strong socio-cultural identity.”

COLORS Gujarati has been launched with its ‘Dil Thi Gujarati’ motto which mirrors the essence of the fun-loving Gujaratis in UK. COLORS Gujarati creates content that cuts across age groups with genres ranging from drama, comedy, mythological shows, movies, awards, events and lifestyle. The channel will largely showcase the same shows as India. Some of the popular shows include Bhakta Gora Kumbhar, Rashi Rikshawali, Prem Ni Bhavai, Kahu Chu Sambhlo Chu and the soon to be launched ManMilap.com

COLORS GUJARATI IS AVAILABLE ON SKY CH.NO. 794
AND IS SLATED TO GO LIVE ON VIRGIN MEDIA CH. NO. 825 IN THE ‘ASIAN MELA PACK’ FROM 8TH JUNE

CHANNEL LAUNCH PARTNERS: SKRILL MONEY TRANSFER & SUNRISE RADIO

About ‘COLORS GUJARATI’:
COLORS Gujarati (Erstwhile ETV Gujarati) is the only Gujarati general entertainment channel in India reflecting the kaleidoscope of distinctive tastes and traditions of the vibrant state of Gujarat through its innovative and differentiated content. Some of our flagship shows have been Rasoi show, Flavors of Gujarat, Chhuta Chheda, Moti Baa, Geet Gunjan, Niharika, Mathabhare Manjula, Saval Eklakhno, 1760 Sasuma, Kanho Banyo Common Man, Daily Bonus and Suri amongst others.

About ‘IndiaCast Media Distribution Pvt. Ltd.’:
‘IndiaCast’ is India’s First multi-platform ‘Content Asset Monetization’ entity, jointly owned by TV18 & Viacom18. The company’s mandate includes Domestic Distribution, Placement Services, International Channel Distribution, International Marketing & Advertising Sales, New Media (digital) distribution and Content Syndication for TV18, Viacom18 and A+E Networks|TV18. IndiaCast has a portfolio of 19 dedicated international feeds (including COLORS, MTV India International, COLORS RISHTEY, COLORS CINEPLEX, COLORS regional channels) and a total of more than 30 channels that are distributed in 130+ countries as linear services and content syndication in over 110+ countries. Apart from Television shows & series, IndiaCast also offers Indian feature films (both Bollywood & Regional) on digital platforms in India and overseas markets. For more information on IndiaCast, log on to www.indiacast.com.

About Viacom18 Media Pvt. Ltd.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Network18, which owns 51%, and ViacomCBS, with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.

For more information please contact:
Dapinder Suri
Dapinder.suri@indiacast.com
Contact: +44 7774 610301

Ritam Chakrabarty
Ritam.Chakrabarty@viacom18.com
Contact – +91 9833294111