Media
Viacom18 launches India’s first and only multi-format Kids app offering Fun & Learning – ‘VOOT Kids’
12 November, 2019

~ Watch, Read, Listen & Learn all at one place! ~

~ Certified by Early Childhood Association (ECA), VOOT Kids hosts the largest content library of over 20,000 content pieces across segments ~

Mumbai, 12th November 2019: Viacom18, India’s fastest growing entertainment network is all set to expand its digital ecosystem with the launch of its first subscription play – VOOT Kids. Leading kids’ content on broadcast, Viacom18 now extends its thought leadership with a unique digital service for kids, which creates a seamless experience for both fun and learning in a safe, parentally controlled environment.  Certified by Early Childhood Association (ECA), VOOT Kids is India’s first and only multi-format Kids app offering Fun & Learning, with its largest and most versatile collection of over 20,000 videos, e-books, stories and quizzes, aims to usher in the next evolution in the kid’s digital ecosystem. Priced at INR 799 for a year and 99 per month with Free Trials in both packages, the VOOT Kids app is available to download on iOS and Play Store.

“Viacom18 has grown over the years by focussing on white spaces that are challenging and yet have tremendous potential. As a network, we have been the undisputed leader in kids’ entertainment content since the past 5 years. Our digital play VOOT is the second largest video-on-demand platform in the country today.” said Sudhanshu Vats, Group CEO & MD, Viacom18, adding, “VOOT Kids is a synergy of these two growth stories from the house of Viacom18. Marking our sharper segmented foray into the world of subscription based VoD, VOOT Kids is India’s first and only multi-format Kids app offering Fun & Learning. No other kids app offers Watch, Read, Listen & Learn all at one place”

With a mission to make screen time meaningful for Kids, the app strikes a balance between fun learning and entertainment for kids between the age of 02 to 08 years. The app will achieve this by delivering a holistic experience focussed on viewing, reading, listening and playing all in one place. The app encompasses Kids’ favourite toons, best of pre-school and learning shows, beautifully crafted picture e-books, audio stories and fun quizzes and will empower parents with relevant and superior quality engagement options for their children. Behind this impressive content line-up are partnerships with best in class brand owners and leaders like Nickelodeon, Oxford University Press, Warner Media, Green Gold, Ceebeebies, TV Asahi, Sony Music, Hasbro, Mattel, Lego and many more.

Speaking about VOOT’s venture into the premium subscription space, Gourav Rakshit, COO, Viacom18 Digital Ventures said, “The foray into the subscription space with VOOT Kids is the first step in our journey towards building an entire digital ecosystem under brand VOOT. VOOT Kids has been built on the 3 pillars of Product Experience, Content and Safety. In VOOT Kids, we are bringing an offering that is child-friendly, yet parent focussed and gives them an opportunity to bond with an immersive co-consumption experience. Our brand philosophy of ‘Masti Mein Acchai reflects our mission to make screen time meaningful.”

VOOT Kids is a key enabler that enhances the bond between parents and children through immersive co-consumption experiences.  The curated ad-free content library has parental control features that allow parents to evaluate progress, limit screen time and track content consumed which makes VOOT Kids India’s safest one-stop online destination that entertains, engages and enriches kids, all under one roof.

Elaborating, Saugato Bhowmik, Business Head, VOOT Kids said, “VOOT Kids is a category creating product in the space of digital fun learning that caters to needs of discerning Indian parents who seek meaningful screen-time that aids in holistic development of the child’s mental, emotional and social faculties. The app has the largest and most versatile offerings in the space of toon videos, e-books, audio stories and fun quizzes that provides children with a parent-controlled, safe and entertaining content destination.” He further added, “We believe masti should never be served up without acchai and the same holds true the other way around. And this is our guiding philosophy at VOOT Kids”

VOOT Kids will be Viacom18’s first ever digital subscription service providing immersive content delivered through an elevated product experience and seamless gameplay. With this launch, VOOT Kids will bring alive the ‘Masti Main Acchai’ brand idea through a high decibel integrated marketing plan that will reach over 50 mn households driven by a mix of print, on-air, on-ground activations and digital outreach.  Priced at INR 799 for a year with a 30 day free trial  and 99 per month with a 7 day free trial, the VOOT Kids app is available to download on iOs and Android.

About VOOT Kids

VOOT Kids is India’s first and only multi-format Kids app offering Fun & Learning. The app has four major categories: WATCH, LEARN, READ AND LISTEN including hours of Indian and International content. The rich content library also consists of MCQ’s covering 5 skill set domains, audio books from Karadi Tales, Jataka Tales and audio originals with character led stories and best-selling e-books. The content on VOOT Kids will help a child create a perfect balance between learning and having fun. The app is available on iOS and Android phones.

About VOOT

VOOT is India’s second largest digital video-on-demand streaming service from the house of Viacom18. With a content library of more than 60,000 hours across Viacom18’s network content, exclusive content around network shows and VOOT Originals, the platform caters to varying needs of discerning audiences across segments. With over 80 million monthly active users, VOOT is the most engaged platform in the ad-supported service space. VOOT continues to take the leadership mantel on innovation, across content, technology and marketing initiatives, aimed at providing an immersive experience to its users.

About Viacom18

Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.