VOOT scripts a new bro-code with its next VOOT Original “Yo Ke Hua Bro”
18 August, 2017

The 5-part comedy web-series starring Aparshakti Khuranna, Gaurav Pande, Shamita Shetty, and Ridhima Pandit is set to go live on 18th August 2017 only on VOOT

Mumbai, 18th August 2017: Viacom 18’s video-on-demand streaming service VOOT is all set to launch its next VOOT Original – “Yo Ke Hua Bro”. Set in the heartland of Haryana, Yo Ke Hua Bro is an edgy comedy that brings to life the comic capers of the desi dumb and dumber!  The show is set to add a new shade of rustic humour to the diverse palette of VOOT Originals.  The show with the BROS’s Aparshakti Khuranna & Gaurav Pandey along with the divas Shamita Shetty and Ridhima Pandit is set to go live on August 18th, 2017 only on VOOT.

Set in Haryana where hormones are raging and the sex ratio is skewed we meet 2 ‘BROS’ who don’t yield results! Be it clearing their graduation, their entrance exams, landing a girl or even a date… this original series is full of moments that will make most bro’s go “Yo Ke Hua Bro”.  But the biggest Yo Ke Hua Bro moment is when these desi bro’s land themselves in a Kaand! Yes you heard that right! Boys in a kaand that will exemplify the male species! What is this scandal? Watch the show to find out more!

The show will see actors Aparshakti Khuranna (Famously known for his character in Dangal), Gaurav Pandey (critically acclaimed for his role in Badrinath Ki Dulhania) essay the roles of the 2 Bro’s.  The stunning divas Shamita Shetty and Ridhima Pandit will essay the roles of the sassy women who challenge the boys. In a special appearance will be the digital phenomena Sumeet Vyas, in a never see before role of a maverick cop.

Speaking about VOOT Orignals, Mr. Gaurav Gandhi, COO – Viacom18 Digital Ventures said “We have a very aggressive original’s strategy that will see a slew of innovative & disruptive shows being brought alive.  Our endeavour with VOOT Originals like Yo Ke Hua Bro is to ensure that we create content that engages & entertains the discerning digital viewer.  We will see many more such differentiated originals from VOOT in the coming months”

Elaborating on the launch of the show, Monika Shergill, Head of Content, Viacom18 Digital Ventures said “We are looking at launching many more series this year each with a differentiated pitch. Kick starting this plan with our latest offering – Yo Kay Hua Bro is set in heartland India. It is a comic caper with a unique twist! Men beware… we are about to spark the imagination of many women!!”

Yo Ke Hua Bro is VOOT’s eight original since its launch in May 2016.  With shows like It’s not that Simple, Shaadi Boys, Badman, Untag amongst other, VOOT has created a wide palette of content catering to the entertainment needs of the discerning viewers. VOOT “Yo Ke Hua Bro” with its high decibel humour, spirit and desi chutzpah is all set to go live on 18th August, 2017 only on VOOT

VOOT is a digital video-on-demand streaming service from the house of Viacom18.  With a content library of close to 40,000 hours across Viacom18’s network content, content around content, VOOT Kids and VOOT Originals, the platform caters to varying needs of discerning audiences across segments. Operating currently as an ad-supported service in India, VOOT has amassed close to 40 million app downloads and over 22 million monthly active users. VOOT was awarded the coveted ‘Best app of 2016’ title by Google Play and  VOOT’s Progressive Web App (PWA) project has been recognized as one of the top global innovations of 2017 by International Broadcasting Convention. VOOT continues to take the leadership mantel on innovation, for both content & product features, aimed at providing an immersive experience to its users.

Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema