As part of the Viacom18 Consumer Products Business, we license iconic Youth brands like MTV, MTV Roadies, VH1 and Comedy Central to create exciting and engaging products that embody the youthful DNA of each of these brands. The intention is to surround the target consumer through an ecosystem of tangible products outside the channel experience. Brand MTV is a multi-dimensional and multi-platform brand that has consistently been the Voice of the Youth in India over the past 25 years.
Over the years, "the youths" has evolved into an ever-curious, confident, glocal, hyper-connected and flexible individual who lives in multiple communities and is forever on the quest for the next amazing experience. We create exciting products targeted at the youth, college goers and 1st jobbers in across India between the age band of 16-24 years.
MTV Fashiontronix by SoundLogic
MTV Fashiontronix by SoundLogic is a youthful, trendy & funky range of sound gadgets targeting youngsters seeking ‘Music on the Go’.
MTV Hardwear by Kamasutra
It’s time to shed your inhibitions and let your passion do all the talking! Welcome to the world of the young – Sexually assertive, expressive and active!
MTV Showoff by Bwitch
MTV Showoff by Bwitch celebrates women who believe in being comfortable & sexy! The range is a spunky line of lingerie & lounge wear.
MTV Sunglasses by Aureole
‘Framed by MTV’, the MTV range of eye-wear comprising of designs and models that are not only chic and cool but are also uniquely MTV.
MTV Notebooks by BILT
MTV has an exclusive range of notebooks in association with BILT which are designed to match the style and persona of the contemporary youth.
ROADIES INNERWEAR by Crusoe
Roadies Innerwear by Crusoe lets boys bring out the true roadie in them.
FC Barcelona has been names the best football club off the XXI C by the international Football History & Statistics (IFFHS).
Peanuts is a syndicated daily and Sunday American comic strip written and illustrated by Charles M. Schulz.
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