our products

Viacom18 Consumer Products is a significant player in the ever growing consumer products space with its diverse portfolio. Through various associations, Viacom18 has cut beyond the conventional categories giving the consumers a slice of its brands such as MTV, Vh1, Nickelodeon, Comedy Central along with a growing portfolio of acquired third party brands.


The Kids consumer products portfolio consists of over 50+ categories available across 10,000+ retail touch points since its commencement in 2006. We aim to bring alive our favorite characters and brands through exciting products across categories.
Dora The Explorer - Viacom18
Dora The Explorer
Perceived by moms as an integral ingredient of early childhood, Dora offers a powerful combination of positive values and qualities that makes her the perfect role model
Mottu Patlu - Viacom18
Motu Patlu
This loveable duo, takes you on a comical and adventurous joyride as they land hilarious situations and later rescue themselves merely by luck. Motu Patlu fans can take a little bit of Furfuri Nagar with them.
Winx Club - Viacom18
Winx Club
The show blends relatable storylines and situations with fashion music and magical transformations. A highly aesthetic and trendsetting show for girls.
Peanuts - Viacom18
Recognized and loved by millions across the globe, Peanuts has achieved tremendous success for instilling friendship, love, family values and happiness in kids and youth.
The Jungle Book - Viacom18
Jungle Book
The classic tale penned by Rudyard Kipling has captured the imagination of millions of children across the world over the years. Jungle Book' presents the characters in a fun and livelier manner, which make the products more endearing.
Gattu Battu - Viacom18
gattu battu
Battu's mindless goof-ups, coupled with Gattu’s hilarious yet brilliant cover-ups are what form the heart and soul of the series. Gattu Battu is India’s first ever animated investigative series for kids.
Shiva - Viacom18
hiva protects his friends and surroundings from mysterious evil forces which pose a great threat to his life. The show is filled with action, adventure and heroism with the use of cool gadgets. Shiva sports toys and apparels are available at all leading stores.
PAW Petrol - Viacom18
paw patrol
Six brave puppies, captained by a tech-savvy 10-year-old boy, Ryder, work together to accomplish high-stakes rescue missions to safeguard the residents of the Adventure Bay community.
Pakdam Pakdai - Viacom18
pakdam pakdai
The show blends relatable storylines and situations with fashion music and magical transformations. A highly aesthetic and trendsetting show for girls.
Peppa Pig - Viacom18
peppa pig
A cheeky and bossy little Pig Peppa who plays games, dresses up and loves to jump in muddy puddles. Her adventures always end happily with loud snorts of laughter. Peppa Pig fans can engage with the most loved toon.


As part of the Viacom18 Consumer Products business, we license iconic Youth brands like MTV, Roadies, South Park, Supersonic and Colors to create interesting products that embody the youthful DNA of each of these brands to the fullest. The intention is to surround the target consumers through an ecosystem of tangible products outside the channel experience.
MTV - Viacom18
MTV is Irreverent, fun, effortlessly cool, glamorous, inclusive, ever changing, the music insider & the voice, celebrant & the champion of youth and popular culture. MTV Consumer Products embody the brand to its fullest across categories.
Roadies - Viacom18
What started out as an adventure reality show 14 years back on MTV, soon became a movement, deeply embedding
Colors - Viacom18
Colors is Viacom18's flagship brand in the mass entertainment space. Known for its meaningful and differentiated content, COLORS is today synonymous with entertainment in India.
South Park - Viacom18
south park
South Park & its characters: Stan, Cartman, Kyle & Kenny have become icons around the world & have maintained pop cultural relevance for close to 2 decades. The show remains influential & has become one of the most recognizable brands.

Kids & Youth

The Viacom18 Consumer Products umbrella has a plethora of brands in both the Kids and Youth clusters. We cater to a large audience by creating innovative merchandise that reach out to infants, kids and young adults by being a part of their everyday lives.
Spongebob - Viacom18
Sponge Bob
The series chronicles the adventures and endeavors of Spongebob and his various friends in the fictional underwater city of Bikini Bottom. It is the highest rated series to ever air on Nickelodeon and the most distributed property of MTV networks.
TMNT - Viacom18
A comic, action, adventure and iconic series where in the Ninja Turtles battle petty criminals, evil overlords, mutated creatures and alien invaders while attempting to remain hidden from society.
Shaun the Sheep - Viacom18
Shaun the Sheep
Recognized over the world for its slapstick humor, distinctive look and strong, quirky characters and enjoyed across multiple media platforms. Shaun the Sheep merchandise range appeals to kids and youth helping them engage with their favorite Nicktoon.