on air

MTV - Viacom18

MTV is the universe of the young - the biggest boldest youth entertainment brand on the planet. An iconic youth brand that is irreverent, fun, innovative, passionate and optimistic, encouraging and inclusive, MTV is always working towards celebrating young amazing lives through everything the brand does, produces and communicates.


MTV has always been at the forefront of creating content that is edgy and that appeals to its core demographic - the youth. A trendsetter when it comes to television programming, MTV is known for creating top rated format shows such as MTV Roadies, MTV Splitsvilla, Coke Studio@MTV, MTV Unplugged and fiction series such as MTV Kaisi Yeh Yaariaan and MTV Warrior High.