Redefining scale and building strong sustainable businesses has been Anuj Poddar’s forte. Anuj Poddar leads rural expansion for Viacom18 as Head-Rural Business, including Rishtey Cineplex. In his previous role as Business Head- COLORS Gujarati and COLORS Marathi, he has been successful in turning around the face of both regional channels under his belt and driving their growth. He was responsible for maximizing viewership and revenue on the channels. He successfully achieved this feat through his strong business acumen and keen insight into viewer behavior. In a short span the channels had many firsts and innovations to their credit and reached higher echelons of growth.