COLORS is Viacom18’s flagship brand in the mass entertainment space. Known for its meaningful and differentiated content, COLORS is today synonymous with entertainment in India. The channel celebrates the spirit of entertainment by bringing together a wide array of shows creating everlasting relationships with the discerning audiences in India and across the globe.
Launched in 2014, COLORS RISHTEY is a leading Hindi mass entertainment offering from Viacom18. Showcasing some of the best shows from the network to provide wholesome family entertainment, COLORS RISHTEY’s content library includes top rated shows from COLORS such as Udaan, Madhubala, Ishq Mein Marjawaan; popular Nickelodeon and Sonic shows such as Motu Patlu, Shiva, Pakdam Pakdai, Gattu Battu along with non-fiction offerings and blockbuster Bollywood films. The channel is consistently evolving itself to cater to the entertainment needs of its viewers and has also launched its first original programming content Navrangi Re! in early 2019.
’COLORS CINEPLEX’, a premium Indian movie destination for great cinematic experiences, is the first-of-its-kind film channel launched by leading media conglomerate Viacom18 Media Pvt. Ltd. Launched in May 2016, the channel provides it viewers with the ultimate movie-watching experience while delivering Viacom18’s promise of showcasing enriching, engaging and entertaining content to the viewers. Through its tagline of Filmein MUST Hain, ’COLORS CINEPLEX’ features multi-genre films including the latest blockbuster hits from Viacom18’s wide library of choicest films.
Rishtey Cineplex is a Free-to-Air Channel. Staying true to its brand promise ‘Filmein Must Hai’, Rishtey Cineplex airs a slew of choicest movies spanning across different genres and films dubbed in Hindi from regional markets. Targeted at HSM markets, Rishtey Cineplex aims to satiate the audience’s movie palette with a mix of Telugu, Tamil, Kannada, Malayalam, Punjabi and Bhojpuri movies dubbed in Hindi.