COLORS is Viacom18’s flagship brand in the mass entertainment space. Known for its meaningful and differentiated content, COLORS is today synonymous with entertainment in India. The channel celebrates the spirit of entertainment by bringing together a wide array of shows creating everlasting relationships with the discerning audiences in India and across the globe.
Launched in 2014, COLORS RISHTEY is a leading Hindi mass entertainment offering from Viacom18. Showcasing some of the best shows from the network to provide wholesome family entertainment, COLORS RISHTEY’s content library includes top rated shows from COLORS such as Udaan, Madhubala, Ishq Mein Marjawaan; popular Nickelodeon and Sonic shows such as Motu Patlu, Shiva, Pakdam Pakdai, Gattu Battu along with non-fiction offerings and blockbuster Bollywood films. The channel is consistently evolving itself to cater to the entertainment needs of its viewers and has also launched its first original programming content Navrangi Re! in early 2019.
’COLORS CINEPLEX’, a premium Indian movie destination for great cinematic experiences, is the first-of-its-kind film channel launched by leading media conglomerate Viacom18 Media Pvt. Ltd. Launched in May 2016, the channel provides it viewers with the ultimate movie-watching experience while delivering Viacom18’s promise of showcasing enriching, engaging and entertaining content to the viewers. Through its tagline of Filmein MUST Hain, ’COLORS CINEPLEX’ features multi-genre films including the latest blockbuster hits from Viacom18’s wide library of choicest films.
COLORS Odia is the first Odia satellite channel launched with an objective of providing quality entertainment to the people of Orissa. Launched on 27th Jan 2002, COLORS Odia (erstwhile ETV Oriya) has enthralled its audience over the years through its engaging shows which are straight out of the inherent rich culture of Odisha. The channel has time and again proved its mettle with the quality of programs, its presentation and widespread reach. COLORS Odia has played a pivotal role in the introduction of new concepts in the Oriya television space like Telefilms and Events. It is credited for producing some of the landmark shows on Odisha television history like Tulasi Maussi, Panatakani, Bhagyabidhata, Sanskara, Rajkanya and Dance Dhamaal to name just a few. Going forward, the channel continues to introduce shows that are an integral part of the Odia culture and provide unparalleled entertainment to its viewers.
COLORS Marathi is a family entertainment channel that mirrors the cultural ethos and spirit of Maharashtra through a range of unique differentiated content created to redefine the family viewing experience. Pioneers of the Marathi General Entertainment Genre, COLORS Marathi was launched (in its erstwhile avatar as ETV Marathi) on 9th July 2000 and has many firsts to its credit. The channel was the first to experiment with new home-grown non-fiction formats like Gaurav Maharashtracha, Dholkicha Taalavar, Superfast Comedy Express and Crime Diary that has revolutionized the Marathi Television space. On the fiction front too COLORS Marathi has had a glorious run with landmark shows like Char Divas Sasuche that was a raging success. The success continues with its flagship shows like Tu Majha Saangati, Asa Sasar Surekh Bai, Awaaz etc. Moving towards the next echelon of growth, the channel launched shows like the landmark Ganapati Bappa Moraya, Kon Hoeel Marathi Crorepati and Zhunj Marathmoli establishing new standards of scale and grandeur in Marathi Television history.
COLORS Kannada is a family entertainment channel that thrives to entertain its viewers through distinctive and differentiated content, matching the heritage of the rich Kannada culture with qualitative and innovative programming. Some of our flagship shows have been programmes like Papa Pandu, Silli – Lalli, Mahanavami, Muktha Muktha, Shubhamangala, Dance Karnataka Dance League, Bigg Boss, Super Minute, Indian, Majaa Talkies, Mane Munde Mahalakshmi, Puttagowri Maduve, Lakshmi Baaramma, Charanadaasi, Ashvini Nakshatra, Agni Sakshi, Yashode, and Kulvadhu amongst many others.
COLORS Super is Viacom18’s newest family member catering to the growing demand in the Kannada GEC space. Adding to the already innovative content, strong production values and stories that epitomize the rich culture, values and traditions of Kannadigas, COLORS Super aims at creating a complete family viewing experience by offering viewers an exciting mix of stories and genres hitherto unseen on Kannada TV. COLORS Super promises complete entertainment through compelling shows like Sarpa Sambandha, Girija Kalyana, Manluru Hudugi Hubli Huduga, Champion, Naa Ninna Bidalaare, Bangaari, Anuraga and many more.
COLORS Gujarati (Erstwhile ETV Gujarati) is the only Gujarati general entertainment channel reflecting the kaleidoscope of distinctive tastes and traditions of the vibrant state of Gujarat through its innovative and differentiated content. Some of our flagship shows have been The Rasoi show, Flavours of Gujarat, Chhuta Chheda, Moti Baa, Geet Gunjan, Niharika, Mathabhare Manjula, Saval Eklakhno, 1760 Sasuma, Kanho Banyo Common Man, Daily Bonus, Suri and Shukra Mangal amongst others.
A family entertainment channel that brought about a revolution in Bangla Television, COLORS Bangla (Erstwhile ETV Bangla) matches the distinctiveness of the rich Bangla culture with qualitative and contemporary programming. The channel mirrors the cultural ethos and the progressive values of the Bengalis’ through innovative and relevant content. Some of our flagship shows have been programmes like Jhalak Dikhhla Jaa Bangla, Bigg Boss Bangla, Great Music Gurukul, Byomkesh, Maa Durga, Rannghar e Rockstar, Shonge Srijit and Gauridaan amongst others.
Launched in February 2018, Colors Tamil is the youngest family entertainment channel from Viacom18 that endeavours to entertain the Tamil speaking viewers around the globe through distinctive and powerful stories that empathize, inspire and celebrate women and her family. Positioned as “Idhu Namma Oru Coloru” meaning colors of our native land, Colors Tamil primarily focuses on progressive, technically superior and innovative programming that matches the rich heritage of Tamil Nadu. Some of our flagship shows are Velunatchi, Perazhagi, Sivagami, Arya’s Enge Veetu Maapilai, Colors Super Kids and many more to come.