MTV is the universe of the young – the biggest boldest youth entertainment brand on the planet. An iconic youth brand that is irreverent, fun, innovative, passionate and optimistic, encouraging and inclusive, MTV is always working towards celebrating young amazing lives through everything the brand does, produces and communicates.
Launched in 2016, MTV BEATS is a 24×7 Hindi music channel with a focus on Bollywood. MTV BEATS combines specially curated music playlists with thematic shows and interactive features to become the music companion for every situation – from working out in the morning to partying all night and everything in between. To give the audience’s life a unique beat, MTV BEATS has defined the week into mood based themes and curating our playlists accordingly, thereby making music viewing a more relatable experience and is known for fun filled shows such as Baba Ki Chowki and Gaano Ka Rafoo Center. MTV BEATS is also known for special playlists curated by celebrities which include FitStop with Sunny Leone and House Party with Badshah.