COLORS Odia is the first Odia satellite channel launched with an objective of providing quality entertainment to the people of Orissa. Launched on 27th Jan 2002, COLORS Odia (erstwhile ETV Oriya) has enthralled its audience over the years through its engaging shows which are straight out of the inherent rich culture of Odisha. The channel has time and again proved its mettle with the quality of programs, its presentation and widespread reach. COLORS Odia has played a pivotal role in the introduction of new concepts in the Oriya television space like Telefilms and Events. It is credited for producing some of the landmark shows on Odisha television history like Tulasi Maussi, Panatakani, Bhagyabidhata, Sanskara, Rajkanya and Dance Dhamaal to name just a few. Going forward, the channel continues to introduce shows that are an integral part of the Odia culture and provide unparalleled entertainment to its viewers.