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COLORS is Viacom18’s flagship brand in the mass entertainment space. Known for its meaningful and differentiated content, COLORS is today synonymous with entertainment in India. The channel celebrates the spirit of entertainment by bringing together a wide array of shows creating everlasting relationships with the discerning audiences in India and across the globe.


‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of emotions and variety, COLORS offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting cohesive viewing, through programmes like Sasural Simar Ka, Udann, Karmphaldata Shani, Shakti – Astitva Ke Ehsaas Ki, Naagin, Rising Star, India’s Got Talent, Khatron Ke Khiladi, 24, Bigg Boss, Stardust Awards and IIFA amongst others.


Colors embodies everything that a typical Indian viewer would like in their entertainment bouquet. A combination of romance, comedy, drama, action, inspiration and aspiration led programming has made Colors a huge success amongst 35 million households in the country. The channel has something for everyone and as the CEO maintains, ‘our content is evolving every day to keep up with the progressive mindsets of our viewers.’ Click on the videos below to sample the Colorful gamut of heartwarming content.